外贸函电写作
本书特色
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《外贸函电写作》系统地阐述了商务书信写作的基本知识，包括商务书信的构成、格式、写作原则及措辞，并按照外贸业务磋商及执行过程中各个环节的顺序详尽介绍了外贸函电各类信函的写作内容及语言模式，包括确立贸易关系、询价及回复、报盘及还盘、订单、接受与回绝、支付方式、包装、装运、保险、申诉与索赔、代理等方面，每个单元由单元概要、信函示例、词汇注释套语、写作技法、信函模板和练习6个部分组成。
本书不仅适合普通高等院校使用，也可以满足高职高专院校教学的需要，同时可供业界人士参考使用。
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目录
chapter 1 general introduction section 1 business knowledge业务知识 1.1 structure and layout of a business letter 1.2 language requirements 1.3 envelop addressing section 2 specimen letters样函 1.4 block style平头式/齐头式 1.5 indented style缩进式/缩格式 1.6 semi block style with indented paragraphs混合式 1.7 modified block style改良齐头式 section 3 supplements知识补充chapter 2 establishing business relations section 1 business knowledge业务知识 section 2 specimen letters样函 section 3 supplements知识补充chapter 3 enquiries询盘 section 1 business knowledge业务知识 section 2 specimen letters样函 section 3 supplements知识补充chapter 4 offers section 1 business knowledge业务知识 section 2 specimen letters样函 section 3 supplements知识补充chapter 5 counter-offers section 1 business knowledge业务知识 section 2 specimen letters样函 section 3 supplements知识补充chapter 6 conclusion of business section 1 business knowledge业务知识 section 2 specimen letters样函 section 3 supplements知识补充chapter 7 terms of payment section 1 business knowledge业务知识 section 2 specimen letters样函 section 3 supplements知识补充chapter 8 establishment of l/c and amendment section 1 business knowledge业务知识 section 2 specimen letters样函 section 3 supplements知识补充chapter 9 packing， shipping marks and shipment section 1 business knowledge业务知识 section 2 specimen letters样函 section 3 supplements知识补充chapter 10 insurance section 1 business knowledge业务知识 section 2 specimen letters样函 section 3 supplements知识补充chapter 11 complaints and claims section 1 business knowledge业务知识 section 2 specimen letters样函 section 3 supplements知识补充chapter 12 eleven agency section 1 business knowledge业务知识 section 2 specimen letters样函 section 3 supplements知识补充chapter 13 international trade forms section 1 business knowledge业务知识 section 2 specimen letters样函 section 3 supplements知识补充参考文献
封面
书名:外贸函电写作
作者:赵丹
页数:292
定价:¥39.8
出版社:人民邮电出版社
出版日期:2014-07-01
ISBN:9787115349668
PDF电子书大小:97MB 高清扫描完整版