淘宝美工店铺装修实战宝典-全彩-(含DVD光盘1张)

相关资料

[

推荐序
互联网不仅以全新的形式创造就业机会，推动就业结构变化；更重要的是，它带来了更加多元化的就业方式，改变了人才素质要求。淘宝电商平台就在其生态圈内创造了无数的就业机会。而当今的电商价格战日益激烈，我深刻地感受到网店的视觉和品牌形象对营销的重要性，企业对设计类人才的需求日益旺盛。
在本书即将出版之际，应编者“苏漫网校”方老师的邀请写个序。记得几个月前，方老师参加我们淘宝教育年会，和大家一起分享淘宝店铺的运营、淘宝店铺视觉营销，并邀大伙一起谈论此书的出版，还谈到书名等细节。
本书从店铺装修的基础知识讲起，随即讲解如何快速入门ps软件。接下来谈到商品图片的美化、店招的设计、首页的设计、海报、详情页等内容，另外还有商品主图的尺寸调整、抠图、修图等系列干货。学习完这些，相信读者就可以对图片进行美化了。
如果你对ps的基本功能有所了解，就从第３章开始看吧，这里会让你立刻爱上商品图片处理！编者口气好大，不是吹牛？你看下去，就知道编者并没有骗你。编者所讲的这些方法不仅操作起来十分简单，有趣，而且这些方法又都是淘宝店铺装修所必备的。
接下来介绍了dw软件的使用，着重讲解了文本图像链接和热点链接。从第５章开始，编者详细讲解了店铺首页的装修和详情页的布局与制作，以及无线店铺的装修等内容。
首页装修部分包括了店招的设计、店铺首页背景、页尾的制作、旺旺导航、海报制作、店铺导航、主图设计等内容，详情页装修部分主要讲解详情页的布局与制作，而无线店铺装修部分则讲解了自定义菜单、焦点图制作、优惠券制作及宝贝的添加方法，等等。
本书包含的知识点非常丰富，几乎把淘宝店铺装修的内容全部讲解透了。而且编者还针对书中的案例专门录制了教学视频，帮助读者能够更快地上手操作。
相信本书一定是一本指导网店商家学习美工、视觉营销的经典教材，必定超值。
淘宝教育　原一
2015-08-25

]

内容简介

[

本书作者从事设计教学10年，对店铺装修、图片处理、页面优化、视觉化营销等有着极为深入的研究，为多家网店卖家做长期的策划及装修服务，其课程更是深受学员和社会好评。
作者在本书中融合了多年的实战经验，从新手美工角度出发，用*通俗易懂的语言文字，为读者提供*有效的方法、技巧，*有益的经验，对店铺装修进行基础知识的快速辅导，并逐步进入实战应用的深入讲解。
本书还附带一张dvd多媒体教学光盘，包括50多个案例的全程制作细节与注意事项的视频讲解，将重点知识与商业案例完美结合，并提供全书所有案例的配套素材与源文件。读者可以方便地看视频、查用光盘中的素材，并对照书中的步骤进行操作，循序渐进，点滴积累，快速进步，实为一本不可多得的实操典籍。

]

目录

第1 章 了解网店装修知识························································································································ 1__eol__1.1 店铺装修的基础知识········································································································ 1__eol__1.1.1 为什么要装修······················································································································ 1__eol__1.1.2 认识旺铺的种类·················································································································· 3__eol__1.1.3 如何给店铺取个好记的二级域名······················································································· 4__eol__1.1.4 旺铺的四大页面·················································································································· 4__eol__1.2 店铺的色彩搭配················································································································ 6__eol__1.2.1 色彩的基本属性·················································································································· 6__eol__1.2.2 色彩搭配及视觉营销·········································································································· 8__eol__1.3 首页风格定位···················································································································10__eol__1.3.1 选择模板···························································································································· 10__eol__1.3.2 样式管理···························································································································· 13__eol__1.4 布局管理···························································································································13__eol__第2 章 photoshop 快速入门···········································································································18__eol__2.1 认识工作界面···················································································································18__eol__2.2 了解工具箱·······················································································································20__eol__2.3 认识图层···························································································································24__eol__2.4 使用辅助工具···················································································································27__eol__2.5 自定义快捷键···················································································································29__eol__2.6 了解photoshop 的工作流程·····························································································31__eol__2.7 文件格式···························································································································35__eol__2.8 切片···································································································································35__eol__第3 章 商品图片美化····················································································································38__eol__3.1 图片尺寸调整···················································································································38__eol__3.1.1 修改图片大小···················································································································· 38__eol__目 录__eol__淘宝美工店铺装修实战宝典（photoshop+dreamweaver）__eol__viii__eol__3.1.2 图像裁剪···························································································································· 40__eol__3.2 抠图···································································································································42__eol__3.2.1 快速去背景························································································································ 42__eol__3.2.2 钢笔抠图···························································································································· 45__eol__3.2.3 通道抠图······························································

封面

书名:淘宝美工店铺装修实战宝典-全彩-(含DVD光盘1张)

作者:方国平

页数:296

定价:¥79.8

出版社:电子工业出版社

出版日期:2015-10-01

ISBN:9787121271007

PDF电子书大小:52MB 高清扫描完整版

---

---