会展英语

内容简介

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本书分12个单元，各单元的理论部分各自独立，但全书连贯起来就构成了一个有机的整体。每个单元的第二部分为主旨阅读(Spotlight Reading)，按会议和展览两大模块分别取材于国际或地区相关重大事件，以增强透视性的体验。各单元还根据各自的主题，通过快速连接(Quick Link)、事件回放(Replay)方式，与主旨阅读的题材构成一类事件话题。

本书设计了两大类练习：专业词库(Terminology Bank)和需求实践(On�睤emand Practice)。专业词库着重对大量首字母缩略词的认识和对专业术语的掌握；需求实践则侧重实际运用能力的训练，包括知识性问题的理解和表达，英汉互译，以及角色体验三种练习形式。

本书适用于会展等相关专业大专院校学生、成人教育学员使用，亦可供从业人员参考。

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目录

Contents
Part ⅠMeetings and Conventions1
Unit 1Identifying Meetings and Conventions2
1��1Lead�睮n2
1��2Spotlight Reading7
1��3Quick Link9
1��4Replay11
1��5Terminology Bank13
1��6On�睤emand Practice14
Unit 2The Foundations of a Proper Industry16
2��1Lead�睮n16
2��2Spotlight Reading17
2��3Quick Link20
2��4Replay21
2��5Terminology Bank23
2��6On�睤emand Practice24
Unit 3Key Ingredients of a Successful Meeting26
3��1Lead�睮n26
3��2Spotlight Reading30
3��3Quick Link34
3��4Replay35
3��5Terminology Bank37
3��6On�睤emand Practice37
Unit 4Planning a Meeting40
4��1Lead�睮n40
4��2Spotlight Reading42
4��3Quick Link44
4��4Replay48
4��5Terminology Bank49
4��6On�睤emand Practice49
Unit 5Meeting Market Research51
5��1Lead�睮n51
5��2Spotlight Reading56
5��3Quick Link57
5��4Replay61
5��5Terminology Bank64
5��6On�睤emand Practice64
Part Ⅱ Events and Projects67
Unit 6Event Project Management68
6��1Lead�睮n68
6��2Spotlight Reading70
6��3Quick Link73
6��4Replay75
6��5Terminology Bank77
6��6On�睤emand Practice78
Unit 7Event Marketing Strategy79
7��1Lead�睮n79
7��2Spotlight Reading83
7��3Quick Link86
7��4Replay87
7��5Terminology Bank88
7��6On�睤emand Practice89
Unit 8Contract Management91
8��1Lead�睮n91
8��2Spotlight Reading94
8��3Quick Link97
8��4Replay99
8��5Terminology Bank101
8��6On�睤emand Practice102
Unit 9Cost Management104
9��1Lead�睮n104
9��2Spotlight Reading108
9��3Quick Link113
9��4Replay116
9��5Terminology Bank120
9��6On�睤emand Practice121
Unit 10Event Risk Management123
10��1Lead�睮n123
10��2Spotlight Reading127
10��3Quick Link131
10��4Replay133
10��5Terminology Bank135
10��6On�睤emand Practice136
Unit 11Human Resources Management138
11��1Lead�睮n138
11��2Spotlight Reading142
11��3Quick Link146
11��4Replay148
11��5Terminology Bank150
11��6On�睤emand Practice151
Unit 12Safety Management154
12��1Lead�睮n154
12��2Spotlight Reading 155
12��3Quick Link159
12��4Replay163
12��5Terminology Bank165
12��6On�睤emand Practice166
Key for Reference168
References206

封面

书名:会展英语

作者:张达球

页数:206

定价:¥22.0

出版社:化学工业出版社

出版日期:2007-08-01

ISBN:9787122005489

PDF电子书大小:79MB 高清扫描完整版