新商务英语综合教程-2-(附光盘1张)
本书特色
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《国家“十二五”职业规划教材·新商务英语教程:新商务英语听说教程2》分为8个单元,每单元由learning objectives,lead—in,listening focus,work step by step和afier—class activities 5个模块构成,组织和安排不同层次和多种形式的听、说活动,对英语的听和说的基本技能进行训练。《国家“十二五”职业规划教材·新商务英语教程:新商务英语听说教程2》可供高职高专院校商务英语专业和应用英语专业的外贸和涉外文秘方向一年级学生使用。
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目录
unit1 human resources learning objectives sectiion a lead—in icebreaker reading aloud section b listening focus:identifying prices (辨认价格) section c work step by step task 1 getting started—key functions of hrm task2 going further—hrmpractice task3 playing your role—labor policy section d after—class activities be an active listener presentation enjoy your english sing a song: sunshine on my shoulders unit2 public relations learning objectives sectiona lead—in icebreaker reading aloud section b listening focus: identifying measurements (辨认度量衡单位) section c work step by step task 1 getting started—corporate activities task 2 going further—corporate gifts task 3playing your role—dress code section d after—class activities be an active listener presentation enjoy your englishsing a song: red river valley unit3 finance learning objectives section a lead—in icebreaker reading aloud section b listening focus: currencies and exchange rates(辨认货币与兑换率) section c work step by step task 1 getting started—bank service task 2 going further—cash flow task 3 playing your role—chasing payment section d after—class activities be an active listener presentation enjoy your english humor (ⅰ) unit4 marketing learning objectives section a lead—in icebreaker reading aloud section b listening focus: identifying fraction and percentage(辨认分数和百分数) section c work step by step taskl getting started—marketing plan task 2 going further—marketing research task 3 playing your role—brand strategy section d after—class activities be an active listener presentation enjoy your english humor (ⅱ) unit 5 research and development learning objectives section a lead—in icebreaker reading aloud section b listening focus: weak forms(弱读) section c work step by step task 1 getting started—thelmportance of r&d for a company task 2 going further—the process of product research and development task 3 playing your role—spending on r&d worldwide section d after—class activities be an active listener presentation enjoy your english sing a song: rhythm of the rain unit6 production learning objectives section a lead—in icebreaker reading aloud section b listening focus: stress (重读) section c work step—by step task 1 getting started—product introduction task 2 going further—production line task3 playing your role—production process section d aftet—class activities be an active listener presentation enjoy your english sing a song: you raise me up unit7 advertisement learning objectives sectiona lead—in icebreaker reading aloud section b listening focus: understanding intonation meaning (语调意义) section c work step by step task 1 getting started—planning an advertisement task 2 going further—different types of advertisements task3 playing your role—advertising techniques section d after—class activities be an active listener presentation enjoy your english tongue twister (ⅰ) unit8 sales & after—sale service learning objectives section a lead—in icebreaker reading aloud section b listening focus:informal contractions (非正式略读) section c work step by step task 1 getting started—developing customers task 2 going further—getting an order task3 playing your role—after—sale service section d after—class activities be an active listener presentation enjoy your english tongue twister (ⅱ) glossary
封面
书名:新商务英语综合教程-2-(附光盘1张)
作者:谢职安
页数:98
定价:¥35.8
出版社:清华大学出版社
出版日期:2015-04-01
ISBN:9787302372530
PDF电子书大小:54MB 高清扫描完整版