新商务英语综合教程-2-(附光盘1张)

本书特色

[

《国家“十二五”职业规划教材·新商务英语教程:新商务英语听说教程2》分为8个单元,每单元由learning objectives,lead—in,listening focus,work step by step和afier—class activities 5个模块构成,组织和安排不同层次和多种形式的听、说活动,对英语的听和说的基本技能进行训练。《国家“十二五”职业规划教材·新商务英语教程:新商务英语听说教程2》可供高职高专院校商务英语专业和应用英语专业的外贸和涉外文秘方向一年级学生使用。

]

目录

unit1 human resources  learning objectives  sectiion a lead—in   icebreaker   reading aloud  section b listening focus:identifying prices (辨认价格)  section c work step by step   task 1 getting started—key functions of hrm   task2 going further—hrmpractice   task3 playing your role—labor policy  section d after—class activities   be an active listener   presentation   enjoy your english sing a song: sunshine on my shoulders unit2 public relations  learning objectives  sectiona lead—in   icebreaker   reading aloud  section b listening focus:   identifying measurements (辨认度量衡单位)  section c work step by step   task 1 getting started—corporate activities   task 2 going further—corporate gifts   task 3playing your role—dress code  section d after—class activities   be an active listener   presentation   enjoy your englishsing a song: red river valley unit3 finance  learning objectives  section a lead—in   icebreaker   reading aloud  section b listening focus:   currencies and exchange rates(辨认货币与兑换率)  section c work step by step   task 1 getting started—bank service   task 2 going further—cash flow   task 3 playing your role—chasing payment  section d after—class activities   be an active listener   presentation   enjoy your english humor (ⅰ) unit4 marketing  learning objectives  section a lead—in   icebreaker   reading aloud  section b listening focus:   identifying fraction and percentage(辨认分数和百分数)  section c work step by step   taskl getting started—marketing plan   task 2 going further—marketing research   task 3 playing your role—brand strategy  section d after—class activities   be an active listener   presentation   enjoy your english humor (ⅱ) unit 5 research and development  learning objectives  section a lead—in   icebreaker   reading aloud  section b listening focus: weak forms(弱读)  section c work step by step   task 1 getting started—thelmportance of r&d for a company   task 2 going further—the process of product research and development   task 3 playing your role—spending on r&d worldwide  section d after—class activities   be an active listener   presentation   enjoy your english sing a song: rhythm of the rain unit6 production  learning objectives  section a lead—in   icebreaker   reading aloud  section b listening focus: stress (重读)  section c work step—by step   task 1 getting started—product introduction   task 2 going further—production line   task3 playing your role—production process  section d aftet—class activities   be an active listener   presentation   enjoy your english sing a song: you raise me up unit7 advertisement  learning objectives  sectiona lead—in   icebreaker   reading aloud  section b listening focus: understanding intonation meaning (语调意义)  section c work step by step   task 1 getting started—planning an advertisement   task 2 going further—different types of advertisements   task3 playing your role—advertising techniques  section d after—class activities   be an active listener   presentation   enjoy your english tongue twister (ⅰ) unit8 sales & after—sale service  learning objectives  section a lead—in   icebreaker   reading aloud  section b listening focus:informal contractions (非正式略读)  section c work step by step   task 1 getting started—developing customers   task 2 going further—getting an order   task3 playing your role—after—sale service  section d after—class activities   be an active listener   presentation   enjoy your english tongue twister (ⅱ) glossary

封面

新商务英语综合教程-2-(附光盘1张)

书名:新商务英语综合教程-2-(附光盘1张)

作者:谢职安

页数:98

定价:¥35.8

出版社:清华大学出版社

出版日期:2015-04-01

ISBN:9787302372530

PDF电子书大小:54MB 高清扫描完整版

百度云下载:http://www.chendianrong.com/pdf

发表评论

邮箱地址不会被公开。 必填项已用*标注