国际商务函电-(第2版)

本书特色

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本书介绍国际经贸实务的中英文写作,紧密结合我国外经贸业务实际,总结和归纳了国际经贸业务中的常用术语、常用短语、句型结构和缩略语,内容新,实用性强。
全书共分为十四个单元,按照实际交易程序介绍商务信函的写作方法,内容包括建立业务关系、询价、报价、还价、接受、开证、保险、租船订舱和索赔等,另外还介绍了国际商务应用文的写法和合同或合约的阅读。每个单元的内容主要包括导读、样函、注释、常用语句、写作指导和练习,书末附有各单元导读和样函主体部分的译文,以及两套模拟试卷及其答案和各单元练习题的答案。
本书适合用作大学本科和专科生,独立学院和高职高专学生及对外经济贸易工作人员的教材及自学参考书。

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内容简介

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本书介绍国际经贸实务的中英文写作,紧密结合我国外经贸业务实际,总结和归纳了国际经贸业务中的常用术语、常用短语、句型结构和缩略语,内容新,实用性强。

全书共分为十四个单元,按照实际交易程序介绍商务信函的写作方法,内容包括建立业务关系、询价、报价、还价、接受、开证、保险、租船订舱和索赔等,另外还介绍了国际商务应用文的写法和合同或合约的阅读。每个单元的内容主要包括导读、样函、注释、常用语句、写作指导和练习,书末附有各单元导读和样函主体部分的译文,以及两套模拟试卷及其答案和各单元练习题的答案。

本书适合用作大学本科和专科生,独立学院和高职高专学生及对外经济贸易工作人员的教材及自学参考书。

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目录

目    录unit 1  fundamentals of business letter writing 1lead-in 1specimen letter 1  the semi-indented style 12specimen letter 2  the blocked style 13exercises 17unit 2  establishment of business relations 18lead-in 18specimen letter 1  asking for establishing business relations 19specimen letter 2  asking for establishing business relations 21specimen letter 3  asking for establishing business relations 23specimen letter 4  reply to a letter of establishing business relations 24specimen letter 5  reply to a letter of establishing business relations 26specimen letter 6  asking to provide sales agency service 26specimen letter 7  try to resume the old business relations 28useful sentences 29letter-writing guide 31exercises 32unit 3  inquiries and replies 35lead-in 35specimen letter 1  make an inquiry after reading an advertisement 36specimen letter 2  customers interested in the displayed products 38specimen letter 3  asking for the catalogue and price list 40specimen letter 4  sending catalogues and price lists 41specimen letter 5  asking for quotations 43specimen letter 6  reply to the inquiry 45useful sentences 47letter-writing guide 48exercises 49unit 4  offers and counter-offers 52lead-in 52specimen letter 1  make an offer based on enquiry: a firm offer 53specimen letter 2  make an often based on enquiry: a non-firm offer 56specimen letter 3  counter-offer: ask for a price cut 57specimen letter 4  counter-offer: ask for a smaller quantity 59specimen letter 5  counter-offer: ask for alternation of terms of payment 61specimen letter 6  reject the price reduction 62specimen letter 7  make a concession 63specimen letter 8  accept the counter-offer 65useful sentences 66letter-writing guide 67exercise 68unit 5  orders and fulfillment of orders 71lead-in 71specimen letter 1  making a trial order 71specimen letter 2  enclosing an order form 73specimen letter 3  place an order 76specimen letter 4  decline an order 77specimen letter 5  confirm an order 79specimen letter 6  confirm a repeat order 81specimen letter 7  recommendation of a substitute 83useful sentences 85letter-writing guide 85exercises 88unit 6  sales promotion 90lead-in 90specimen letter 1  introducing commodities 91specimen letter 2  offering a discount 92specimen letter 3  sales promotion correspondence 94specimen letter 4  comparison of goods 97specimen letter 5  recommendation of a substitute 98specimen letter 6  promotion to a former client 101useful sentences 102letter-writing guide 103exercises 104unit 7  terms of payment 106lead-in 106specimen letter 1  asking to establish l/c as the terms of payment 108specimen letter 2  advice of establishment of l/c 109specimen letter 3  asking for amendment to l/c 110specimen letter 4  ask for extension of l/c 111specimen letter 5  reply to the letter of asking for extension of l/c 113specimen letter 6  reply to urging to establish l/c 114specimen letter 7  request for d/a payment 115specimen letter 8  urging establishment of l/c 116useful sentences 117letter-writing guide 119exercises 121unit 8  packing 123lead-in 123specimen letter 1  buyer’s requirement for packing and shipping marks 124specimen letter 2  negotiation on packing and marking 127specimen letter 3  reply to the packing instruction 128specimen letter 4  packing requirement 129specimen letter 5  exporter’s advice of packing, shipping marks and shipment 130specimen letter 6  claim for improper packing 131useful sentences 132letter-writing guide 134exercises 135unit 9  insurance 137lead-in 137specimen letter 1  asking for the premium rate 138specimen letter 2  reply to an enquiry of insurance 139specimen letter 3  a request for insurance 142specimen letter 4  reply to a request for insurance 142specimen letter 5  importer asks exporter to arrange insurance 144specimen letter 6  insurance policy 145useful sentences 146letter-writing guide 147exercises 149unit 10  shipment 151lead-in 151specimen letter 1  asking for amendment to the terms of shipment 152specimen letter 2  giving shipping instructions to the seller 153specimen letter 3  urging an immediate or punctual shipment 154specimen letter 4  sending a shipping advice (reply to letter 3) 155specimen letter 5  apologizing for the delay of shipment (reply to letter 3) 157specimen letter 6  notifying the goods received 157specimen letter 7  enquiry for freight and time of voyage 158specimen letter 8  reply to letter 7 159specimen letter 9  enquiry for the container service 159specimen letter 10  reply to letter 9 160useful sentences 161letter-writing guide 162exercises 163unit 11  complaints, claims and adjustments 166lead-in 166specimen letter 1  complaining about the inferior materials 167specimen letter 2  adjustment for the wrong materials (reply to letter 1) 168specimen letter 3  claim on the damaged or blemished goods 169specimen letter 4  adjustment for the damaged or blemished goods  (reply to letter 3) 170specimen letter 5  complaining about the wrong invoice 171specimen letter 6  apologizing for the wrong invoice (reply to letter 5) 172specimen letter 7  refusal to claim on replacement 173specimen letter 8  refusal to request for compensating for the damaged material 174useful sentences 175letter-writing guide 176exercises 178unit 12  agency 182lead-in 182specimen letter 1  offering to act as the sole agent 184specimen letter 2  favorable reply to offering to act as sole agent 185specimen letter 3  declining a request for sole agency 187specimen letter 4  expecting a personal negotiation for an agency agreement 189specimen letter 5  stating the main points for an agency agreement 190specimen letter 6  sole agency agreement 192useful sentences 194letter-writing guide 196exercises 198unit 13  social letters 200lead-in 200specimen letter 1  letter of thanks 201specimen letter 2  letter of congratulations 202specimen letter 3  letter of apology 204specimen letter 4  letter of invitation 205specimen letter 5  letter of appointment 206specimen letter 6  letter of complaint 208exercises 209unit 14  business contract 211lead-in 211specimen 1  sales confirmation 213specimen 2  sales contract 218specimen 3  purchase confirmation 221specimen 4  purchase contract 225specimen 5  sole agency agreement 228specimen 6  sales agency agreement 232exercises 237**单元  商务信函写作的基本知识 240导读 240样函1  混合式 247样函2  齐头式 248第二单元  建立业务关系的信函 249导读 249样函1  请求建立业务关系 250样函2  请求建立业务关系 250样函3  请求建立业务关系 251样函4  某建立业务关系请求的回复函 251样函5  某建立业务关系请求的回复函 252样函6  主动要求提供销售代理服务 252样函7  尝试恢复中断的业务关系 252第三单元  询盘和回复 254导读 254样函1  读到广告后进行的询盘 255样函2  客户对展示的产品感兴趣 255样函3  请求索要产品目录和价目表 255样函4  寄送产品目录和价目表 256样函5  索要报价单 256样函6  对询函的回复 257第四单元  发盘和还盘 258导读 258样函1  根据询盘报盘:实盘 259样函2  根据询盘报盘:虚盘 259样函3  还盘:要求减价 260样函4  还盘:要求降低数量 260样函5  还盘:要求改变付款方式 260样函6  拒绝减价 261样函7  做出让步 261样函8  接受还盘 262第五单元  订单和订单的履行 263导读 263样函1  试订货 263样函2  随函附寄订货单 264样函3  订购货物 264样函4  拒绝订购 265样函5  确认订单 265样函6  确认重复订单 266样函7  推荐替代品 266第六单元  促销信 268导读 268样函1  介绍商品 268样函2  提供折扣 269样函3  促销信 269样函4  比较商品函 270样函5  推荐替代产品 270样函6  给老顾客的促销信 271第七单元  付款条件 272导读 272样函1  要求使用信用证付款 273样函2  通知开立信用证 273样函3  请求修改信用证 274样函4  请求延期信用证 274样函5  信用证请求延期回复函 275样函6  催开信用证回复函 275样函7  要求承兑交单的付款方式 276样函8  催开信用证 276第八单元  包装 277导读 277样函1  买方对于包装和运输标志的要求 278样函2  洽谈包装和标志 278样函3  对包装要求的回复 278样函4  包装要求 279样函5  出口商通知包装、唛头和装运情况 279样函6  关于包装不当的索赔 280第九单元  保险 281导读 281样函1  询问保险费率 282样函2  回复关于保险的询问 282样函3  要求保险 282样函4  答复保险要求 283样函5  进口商请出口商代办保险 283样函6  保险单证明 284第十单元  运输 285导读 285样函1  要求修改装运条款函 285样函2  买方给卖方的装运指示函 286样函3  催促尽快或按时装运函 286样函4  发装运通知(对样函3的回复) 287样函5  道歉延迟装运(对样函3的回复) 288样函6  买方通知货已收到 288样函7  询问船期及运费率 288样函8  对样函7的回复 289样函9  询问集装箱服务情况 289样函10  对样函9的回复 289第十一单元  投诉、索赔和调解 290导读 290样函1  投诉货物质量低劣 290样函2  对送错货物的投诉信的回复(对样函1的回复) 291样函3  货物受损或有瑕疵的索赔 291样函4  对货物受损或有瑕疵的投诉信的 回复(对样函3的回复) 292样函5  单据有误的投诉 292样函6  对单据有误的投诉信的回复(对样函5的回复) 293样函7  拒绝更换的拒绝函 293样函8  拒绝赔偿损坏材料的要求 293第十二单元  代理 295导读 295样函1  请求做独家代理函 296样函2  同意做独家代理的请求 296样函3  拒绝独家代理请求 296样函4  请求就代理协议进行面谈 297样函5  阐述代理协议的要点 297样函6  独家代理协议 298第十三单元  社交信函 300导读 300样函1  感谢信 300样函2  祝贺信 300样函3  道歉信 301样函4  邀请函 301样函5  约见函 301样函6  投诉函 302第十四单元  贸易合同 303导读 303范例1  购货合同 304范例2  独家代理协议 307试卷一 309试卷二 313key to exercises 317

封面

国际商务函电-(第2版)

书名:国际商务函电-(第2版)

作者:李爽

页数:339

定价:¥41.0

出版社:清华大学出版社

出版日期:2016-03-01

ISBN:9787302417095

PDF电子书大小:81MB 高清扫描完整版

百度云下载:http://www.chendianrong.com/pdf

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