数字媒体专业英语
内容简介
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《数字媒体专业英语/普通高等教育“动画与数字媒体专业”规划教材》是为数字媒体艺术和数字媒体技术专业英语课程编写的教材。全书按照数字媒体范畴，共分为数字媒体产业、数字媒体艺术、数字媒体技术、数字媒体应用4个部分，17个单元。每个单元都包含课文、词汇、注释、练习和多篇阅读材料。
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目录
Chapter 1 Industry BackgroundUNIT 1 Digital Contemporary LifeText A Disney Buys PixarText B Chinese Make Big Push into AnimationText C WeChat： The Chinese Chat App Stealing Weibo’s ThunderReading Material 7 Lessons You Can Learn from Shooting with a Camera PhoneUNIT 2 The Rise of Digital Media IndustryText A Digital Art in ChinaReading Material Wall Street Has Made Hillary Clinton a MillionaireChapter 2 Art BackgroundUNIT 3 DadaismText A DadaismReading Material DuchampUNIT 4 Pop ArtText A Pop Art Pioneer Richard Hamilton Dies at the Age of 89Text B Restless Genius： Pablo PicassoText C Andy Warhol and the Can That Sold the World by Gary IndianaReading Material “My Mind Split Open”： Andy Warhol’s Exploding Plastic InevitableUNIT 5 MontageText A Montage （filmmaking）Reading Material Taxi Driver （1976）Reading Material Avatar 3D Film Employs Cutting Edge Visual EffectsChapter 3 Technical ElementsUNIT 6 Overview Of ComputerText A Evolution of ComputerReading Material Who Invented the Computer？UNIT 7 Multimedia Computer TechnologyText A Windows Media Player 12Text B Adobe Fast FactsText C Adobe Character AnimatorReading Material We Had No IdeaUNIT 8 Computer GraphicsText A Apple’s First Macintosh Turns 25Text B How Mandelbrot’s Fractals Changed the WorldReading Material Listening to GeometryReading Material The Backbone of Fractals： Feedback and the lteratorChapter 4 Professional OutlookUNIT 9 Virtual RealityText A Building a Digital MuseumText B 5 Ways Virtual Reality Will Change EducationText C Don’t Compare Virtual Reality to the SmartphoneReading Material “China’s Google” Baidu is Making Smart GlassesUNIT 10 Augmented RealityText A 7 Ways Augmented Reality Will Improve Your LifeText B Can Augmented Reality Help Save the Print Publishing Industry？Text C （geolocation + augmented reality + QR codes） LibrariesReading Material GPS App Keeps Drivers’ Eyes on the RoadUNIT 11 New Media AdvertisementText A Mobile Advertising Is Soaring While Newspapers Continue Their Inexorable DeclineText B 8 Reasons to Join the Digital Media and Advertising IndustryReading Material What is Digital Media’？UNIT 12 UIText A Realism in UI DesignText B Experience vs Function—a Beautiful UI is Not Always the Best UIReading Material Eye—Catching Mobile App Interfaces with Sleek Gradient EffectUNIT 13 Web DesignText A Design Trend： Ghost Buttons in Website DesignText B How To Create a Web Design Style GuideReading Material 11 Web Design Trends for 2016UNIT 14 Information DesignText A What Is Information Design？Text B Physical， Cognitive， and Affective： A Three—part Framework for Information DesignReading Material Audible Information Design in the New York City Subway System： A Case StudyUNIT 15 Architectural AnimationText A Making of Phoenix & Vieques House AnimationReading Material Architecture SoftwareUNIT 16 Visual CommunicationText A Type BasicsReading Material Style Tiles and How They WorkUNIT 17 Online GameText A Angry Wingless Birds are Taking OverReading Material Apple Buys Star Wars Tech Firm Faceshift to up Its VR GameReading Material Microsoft Pays ＄ 2．5bn for Minecraft Maker Mojang参考文献
封面
书名:数字媒体专业英语
作者:高旭
页数:225
定价:¥39.0
出版社:清华大学出版社
出版日期:2018-01-01
ISBN:9787302447085
PDF电子书大小:126MB 高清扫描完整版