社科英语综合教程

本书特色

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本教材主要面向应用型本科院校已完成基础阶段英语学习的人文社科类(非英语)专业
学生,目的在于通过学习阅读专业相关文章,帮助学生巩固和扩充词汇,提高学生阅读分
析、写作、翻译等综合能力,帮助学生从不同侧面了解专业知识,拓宽国际视野,提升综合
文化素养,为进一步阅读专业文献打下良好基础。
本书参考答案和视频资源请在ftp://ftp.tup.tsinghua.edu.cn/上下载。

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内容简介

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本教材主题丰富,涵盖人文社科各专业内容,包括市场营销、人力资源管理、财务管理、公共事业管理、经济学、金融学、国际贸易、社会学、新闻传媒和法学,体现了时代特点和文化背景,重视学生的兴趣需求。本教材适合作为高等学校非英语专业大学英语拓展类课程教材使用。

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目录

目 录 ContentsUnit 1 Marketing / 1Part A Listening Task / 2Lead-in Activity / 2Part B Reading Task / 3Text A Th e Business of Marketing / 3Text B Brand, Trademark and Branding / 10Text C SWOT Analysis / 15Part C Writing Task / 22Commercial Advertisement / 22Part D Comprehensive Language Practice / 25Research Project / 25Unit 2 Human Resources / 27Part A Listening Task / 28Lead-in Activity / 28Part B Reading Task / 29Text A What Do the Managers Really Do? / 29Text B Career Management and Development / 36Text C How Does a Salary Range Work? / 41Part C Writing Task / 47Résumé / 47Part D Comprehensive Language Practice / 50Research Project / 50Unit 3 Financial Management / 53Part A Listening Task / 54Lead-in Activity / 54Part B Reading Task / 55Text A Accounting Profession / 55Text B Take Control and Win / 61Text C How to Manage Your Finances / 66Part C Writing Task / 71Application Letter / 71Part D Comprehensive Language Practice / 75Research Project / 75Unit 4 Public Administration / 77Part A Listening Task / 78Lead-in Activity / 78Part B Reading Task / 79Text A McDonald’s and Harvard: A Structural Odd Couple / 79Text B Shared Bikes: Th e Pros and Cons / 85Text C Is Public Administration a Science or an Art? / 90Part C Writing Task / 95Questionnaire / 95Part D Comprehensive Language Practice / 99Research Project / 99Unit 5 Economics / 101Part A Listening Task / 102Lead-in Activity / 102Part B Reading Task / 103Text A Understand the World of Small Business / 103Text B 5 Ways to Give E-Commerce Shopping Th at Personal Touch / 110Text C Time to Stop Th is Pretence—Economics Is Not Science / 116Part C Writing Task / 121Abstract / 121Part D Comprehensive Language Practice / 125Research Project / 125Unit 6 Finance / 127Part A Listening Task / 128Lead-in Activity / 128Part B Reading Task / 129Text A How Banks Make Money? / 129Text B Why Not Just Print More Money? / 137Text C How High Can Bitcoin’s Price Go in 2018? / 142Part C Writing Task / 147Memo / 147Part D Comprehensive Language Practice / 150Research Project / 150Unit 7 International Trade / 153Part A Listening Task / 154Lead-in Activity / 154Part B Reading Task / 155Text A Delivering the Goods / 155Text B What Is International Trade? / 161Text C China Moves up the Exports Value Chain / 166Part C Writing Task / 173Email / 173Part D Comprehensive Language Practice / 176Research Project / 176Unit 8 Sociology / 179Part A Listening Task / 180Lead-in Activity / 180Part B Reading Task / 181Text A Making Every Drop Count / 181Text B Do Literate Women Make Better Mothers? / 187Text C The True Cost of Food / 192Part C Writing Task / 195Oral Presentation / 195Part D Comprehensive Language Practice / 198Research Project / 198Unit 9 Mass Media / 201Part A Listening Task / 202Lead-in Activity / 202Part B Reading Task / 202Text A New Social Media vs. Traditional Media / 202Text B Mass Media / 209Text C What Is a Journalist? / 214Part C Writing Task / 220Press Release / 220Part D Comprehensive Language Practice / 224Research Project / 224Unit 10 Law and Business / 227Part A Listening Task / 228Lead-in Activity / 228Part B Reading Task / 228Text A Uber and the Sharing Economy Under Australian Labor Law / 228Text B Apple Faces Lawsuits over Slowed IPhones / 235Text C China’s Anti-monopoly Law: One Year On / 241Part C Writing Task / 245Agreement and Contract / 245Part D Comprehensive Language Practice / 250Research Project / 250

封面

社科英语综合教程

书名:社科英语综合教程

作者:戚佳鸣

页数:251

定价:¥62.0

出版社:清华大学出版社

出版日期:2019-01-01

ISBN:9787302517887

PDF电子书大小:96MB 高清扫描完整版

百度云下载:http://www.chendianrong.com/pdf

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