国际商务(英文):Chinas perspective

内容简介

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本书吸取了国外同类原版教材的优点，系统地介绍了影响全球商务活动的地理、文化、政治、法律、国际金融市场等外部宏观因素，并且清晰地分析了这些因素对国际商务活动的影响。同时，本书还详细地介绍了国际商务调研、国际市场进入模式、国际战略规划等企业微观国际商务活动的

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目录

chapter 1 fundamentals on internationalbusiness
what is international business?
who are the major playe in international business?
what are the major forms of international business?
what influence international business?
summary
questio for discussion
case study
chapter 2 history and reality in international business
history of international business
reaso for the growth in international business
recent development in international business
summary
questio for discussion
activities
chapter 3 geographical facto in international business
chapter 4 social-cultural influences on international business
chapter 5 political and legal forces in international business
chapter 6 international economic activities of natio
chapter 7 international monetary arrangements
chapter 8 international financial market
chapter 9 international trade theories
chapter 10 international investment theories
chapter 11 international business research
chapter 12 international business entry
chapter 13 tranational corporatio
chapter 14 international strategic planning
chapter 15 international services
references

封面

书名:国际商务(英文):Chinas perspective

作者:杨春妮编著

页数:343

定价:¥30.0

出版社:南开大学出版社

出版日期:2012-07-01

ISBN:9787310039203

PDF电子书大小:133MB 高清扫描完整版