实用商务英语写作

内容简介

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　　《实用商务英语写作》旨在帮助英语专业本科学生掌握日常工作、学习和未来的求职过程中英语主要应用文体的写作知识和技能而撰写的教材。《实用商务英语写作》分为“商务写作与沟通”、“商务写作文体”、“语言方法与写作”、“商务信函写作”、“工作相关写作”、“商誉与社交写作”、“日常办公写作”、“企业报告写作”、“商务合同写作“、“企业简介”、“商业广告”、“公司治理”、“商务建议”和“企业章程”十四章，对每种应用文体的介绍包括文体结构和写作技巧、实用表达、实例和词汇与术语，每章的结尾还配有情景写作任务。　　《实用商务英语写作》也可作为非英语专业本科生的教材及参考书，可供大学英语教师、外企或合资企业工作人员和需要撰写英语应用文者使用，具有较高的实用价值和参考意义。

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目录

Chapter 1 Business Writing and Communication1．1 Definition and Importance of Business Writing1．2 General Steps for Business Writing1．3 Principles for Effective Business Writing1．4 Effective CommunicationExercisesChapter 2 Business Writing Styles2．1 Writing Style and Business Writing Style2．2 The Tone in Business Writing2．3 Conciseness in Business Writing2．4 Tips for an Effective Business Writing StyleExercisesChapter 3 Language Skills and Writing Techniques3．1 Language Skills3．2 Writing Techniques3．3 Tips for Business WritingExercisesChapter 4 Business Letter Writing4．1 Basics of Business Letter Writing4．2 Suggestions for Selecting Words4．3 Writing Skills4．4 Examples of Business LettersExercisesChapter 5 Job-Related Writings5．1 Application Letter Writing5．2 Memo and E-mail WritingExercisesChapter 6 Goodwill and Social Letter Writings6．1 Basic Business Letter Format6．2 Letters of Congratulation6．3 Thank You Letters6．4 Apology Letters6．5 Holiday LettersExercisesChapter 7 Office Routine Letters7．1 Invitation Letters7．2 Introduction Letters7．3 A Business Itinerary7．4 Notification LetterExercisesChapter 8 Business Report Writing8．1 Classification of Business Report8．2 Instructions for Writing Business ReportExercisesChapter 9 Contract Writing9．1 Definition and Functions of Business Contract9．2 Contract Formation9．3 Breach of Contract9．4 Main Clauses of Business Contract9．5 Guidelines for Business Contract WritingExercisesChapter 10 Company Profiles10．1 Preparing a Company Profile10．2 Structure of Company Profile10．3 The Appropriate Style of Company Profile10．4 Samples of Corporate FilesExercisesChapter 11 Business Advertisements11．1 Six Laws of Small Business Advertising Success11．2 Choosing Right Advertisement for Your Business11．3 Choosing Right Media of Advertisement11．4 How to Design an Advertisement11．5 Language Features of AdvertisementExercisesChapter 12 Business Proposal12．1 Types of Proposal12．2 Managing Business Proposal12．3 Writing a Business Proposal12．4 Key Elements of Winning Business Proposals12．5 Example of a Request for ProposalExercisesChapter 13 Corporate Governance13．1 Rights and Equitable Treatment of Shareholders13．2 Codes and Guidelines13．3 Mechanisms and Controls13．4 Principles of Good Corporate Governance13．5 Examples of Corporate GovernanceExercisesChapter 14 Business Charter14．1 Definition of Business Charter14．2 Corporate Charter Number14．3 Standard Business Charter Template14．4 Example of Corporate CharterExercisesKeys to Exercises

封面

书名:实用商务英语写作

作者:何明霞

页数:320

定价:¥48.0

出版社:上海交通大学出版社

出版日期:2016-01-01

ISBN:9787313132949

PDF电子书大小:157MB 高清扫描完整版