高级商务英语阅读-1
本书特色
[
谢文怡主编的这本《高级商务英语阅读(1)》共14个单元。每个单元的三篇阅读理解文章(texta,textb和supplementaryreading)都聚焦一个主题。选材十分注重选文的权威性和语言的经典性。编者设计的每一道练习题都经过反复斟酌:课文前的pre-readingquestions可以帮助教师了解学生对课文主题的熟悉程度,激发学生对阅读材料的兴趣和思考。课文后的comprehension包含两种练习,一种考查学生对课文的理解情况,另一种训练学生的批判性思维。阅读理解的练习围绕阅读材料的重点和难点编写,从词汇理解、内容推理和批判性思维三个层面使学生对阅读材料进行积极的思考和感悟。批判性思维练习是本教材的一大特色,为学生提供了与作者思想观点相交融的平台,着重培养学生对国际商务活动的思辨能力,以及分析问题和解决问题的能力。
supplementaryreading精心设计了适合学生进行小组讨论的思考题。
]
目录
unit 1 business start-ups text a how to prepare to launch your start-up text b seven great ways to finance a start-up supplementary reading five lessons for start-ups from buffy the vampire slayer test yourselfunit 2 marketing text a conducting market research text b marketing can do better supplementary reading coca-cola marketing shifts from impressions to expressions test yourselfunit 3 advertising text a where is advertising going? into “stitials” text b ethical issues in online advertising supplementary reading why television is the place advertisers want to be again test yourselfunit 4 stocks text a an introduction to the stock market text b stocks: five market mistakes to avoid supplementary reading why stocks are riskier than you think test yourselfunit 5 e-commerce text a e-commerce industry text b customer retention: keep customers by growing relationships online supplementary reading an internet with chinese characteristics test yourselfunit 6 innovation text a the eight essentials of innovation text b seven steps to a culture of innovation supplementary reading what is making enterprise innovation possible test yourselfunit 7 international trade text a how to start selling internationally text b global logistics/supply chain best practices–to support and drive business success and trends supplementary reading dating and business: not all that different test yourselfunit 8 manage your money text a are you buying it? text b advice for young investors supplementary reading ten tips for realistic money management in college test yourselfunit 9 insurance text a types of insurance text b the five big health-care dilemmas supplementary reading umbrella coverage for preventing your ruin test yourselfunit 10 negotiation text a how to negotiate effectively text b negotiating your way out of a bad situation supplementary reading three negotiation skills that can jump-start the economy test yourselfunit 11 leadership text a leadership: intentional influence text b ten communication secrets of great leaders supplementary reading seven leadership lessons from an nba coach test yourselfunit 12 sheeonomy text a woman power: the rise of the sheconomy text b nurturing a baby and a start-up business supplementary reading the vicious cycle of the gender pay gap test yourselfunit 13 green economy text a a global green deal text b eco-friendly model home in maryland reflects green movement’s edging into the mainstream supplementary reading the trouble with green product ratings test yourselfunit 14 tourism text a- five ways to make travel easier, starting with a single shoe text b vacation blues as tourists stay at home supplementary reading hotels try harder to woo business customers test yourself
封面
书名:高级商务英语阅读-1
作者:谢文怡
页数:272
定价:¥42.9
出版社:外语教学与研究出版社
出版日期:2014-10-01
ISBN:9787513551229
PDF电子书大小:65MB 高清扫描完整版