跨文化交际

内容简介

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本书通过介绍跨文化交际的相关概念、现象和生动案例, 解读跨文化交际中的种种文化差异与冲突 ; 阐释解决跨文化交际问题的基本知识和技能 ; 引导学生预科和避免由于不同文化期望而产生的文化误解。

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目录

Chapter One Culture and Communication1．1 Understanding Culture1．2 Understanding Communication1．3 Relationship between Culture and Communication1．4 Review TasksChapter Two Intercultural Communication2．1 Lead-in Cases2．2 What Is Intercultural Communication?2．3 Intercultural Communication VS． Cross-cultural Communication2．4 Case Discussion2．5 Group Discussion2．6 Further Reading2．7 Review TasksChapter Three Daily Verbal Intercultural Communication3．1 Lead-in Cases3．2 Hospitality3．3 Greeting3．4 Concern3．5 Money3．6 Modesty3．7 Compliments3．8 Gratitude and Apology3．9 “No Politeness”3．10 Visiting and Parting3．11 Common Topics in China and the West3．12 Review TasksChapter Four Non-verbal Intercultural Communication4．1 Lead-in Cases4．2 What Is Non-verbal Intercultural Communication?4．3 Functions and Significance4．4 Body Language4．5 Paralanguage4．6 Time Language4．7 Space Language4．8 Review TasksChapter Five Interpersonal Relationships5．1 Understanding Cross-gender Communication5．2 Family Relationship5．3 Friendship5．4 I/C Theory5．5 Review TasksChapter Six Naming and Addressing6．1 Cultural Differences in Naming6．2 Number of Syllables of First Names6．3 Last Sound of First Names6．4 Further Reading6．5 Cultural Differences in Forms of Address6．6 Kinship6．7 Review TasksChapter Seven Cultural-loaded Words in Communication7．1 Colors7．2 Proverbs and Idioms7．3 Cultural-loaded Idioms7．4 Numbers7．5 Taboos7．6 Review TasksChapter Eight Intercultural Communication Competence8．1 Aware of Cultural Value Differences8．2 Adapting to a New Culture8．3 Improving Intercultural Communication Competence8．4 An Integration of Eastern and Western Culture8．5 Review TasksKeys to Review TasksBibliography

封面

书名:跨文化交际

作者:杨惠英主编

页数:164

定价:¥30.0

出版社:西北工业大学出版社

出版日期:2016-04-01

ISBN:9787561247860

PDF电子书大小:130MB 高清扫描完整版