国际商务英语函电

本书特色

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　　作者王玉婧编写的《国际商务英语函电》体现了整个国际商务过程所必须的交际需要，是实现各职业能力、成为应用型贸易人才的前提条件。
　　本教材创新的在于开篇将商务沟通的理论整合进来，阐释了沟通的定义、分类及过程，从环境、语义、心里和文化等角度探讨了沟通失效的原因。在建立业务关系环节，添加了信用查询的相关知识和例信，并给出银行资信证明样本，使教材能够与实际更紧密地结合。
　　本教材可以培养学生使用英文信函进行国际贸易业务磋商的能力,让学生系统掌握国际货物买卖的一般程序、惯例和规则，提供学生分析问题和解决问题的能力，打造精通国际贸易业务的应用型和复合型人才。

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作者简介

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王玉婧，天津商业大学教授，经济学博士。曾赴澳大利亚CharIesSturtUrliversity做访问学者；有在外资企业从事进出口业务实际工作经历。主要讲授国际商务(双语)、国际贸易理论与实务、外贸英文函电、BusinessCommunication，ManaqlnqGlobalBusinese等课程。近5年主持完成省部级课题2项，参与国家课题4项，发表论文50余篇，SSCl收录1篇，El收录4篇，ISTP收录4篇。

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目录

topic 1 theory of business communication ⅰ learning outcomes ⅱ communicationtopic 2 writing principles and layout of business letters ⅰ learning outcomes ⅱ brief introduction of principles for business communication ⅲ the components of business letter ⅳ the layout of a business letter ⅴ the format of envelopes ⅵ specimen letterstopic 3 establishing business relations&credit inquiry ⅰ learning outcomes ⅱ brief introduction ⅲ specimen letters ⅳ useful expressions ⅴ exercisestopic 4 inquiry and reply ⅰ learning outcomes ⅱ brief introduction ⅲ specimen letters ⅳ useful expressions ⅴ exercisestopic 5 offer and counteroffer ⅰ learning outcomes ⅱ brief introduction ⅲ specimen letters ⅳ useful expressions ⅴ exercisestopic 6 purchase＆sales contract ⅰ learning outcomes ⅱ brief introduction ⅲ specimen ⅳ useful expressions ⅴ exercisestopic 7 payment terms ⅰ learning outcomes ⅱ brief introduction ⅲ specimen letters ⅳ useful expressions ⅴ exercisestopic 8 establishment of and amendment to l/c ⅰ learning outcomes ⅱ brief introduction ⅲ specimen letters ⅳ useful expressions ⅴ exercisestopic 9 transportation ⅰ learning outcomes ⅱ brief introduction ⅲ specimen letters ⅳ useful expressions ⅴ exercisestopic 10 international transportation insurance ⅰ learning outcomes ⅱ brief introduction ⅲ specimen letters ⅳ useful expressions ⅴ exercises topic 11 complaint claim＆settlement ⅰ learning 0utcomes ⅱ brief introduction ⅲ specimen letters ⅳ useful expressions ⅴ exercises topic 12 c0rrespondence on other trading practice ⅰ learning outcomes ⅱ specimen letters ⅲ useful expressionstopic 13 functional business writing ⅰ learning outcomes ⅱ invitation&reply ⅲ notice&note ⅳ announcement ⅴ memorandums ⅵ minutes ⅶ agenda ⅷ reportappendix 1 外贸常用术语、词汇表appendix 2 世界主要港口appendix 3 世界主要货币主要参考文献

封面

书名:国际商务英语函电

作者:王玉清

页数:267

定价:¥30.0

出版社:厦门大学出版社

出版日期:2014-07-01

ISBN:9787561551578

PDF电子书大小:38MB 高清扫描完整版