商务英语阅读-语言应用类

节选

[

《商务英语阅读》系《大学英语选修课系列教材》之一，是针对培养复合型人才的需求而编写的。本教材主要涉及经济全球化、贸易保护、市场营销、电子商务、商务道德、跨文化商务、丁商管理等内容。课文全部精选自世界著名专业杂志、报纸以及相关专业网站，语言标准，适合学生学习英语。文章体裁反映了商务报刊的特点，有助于学生提高阅读能力。所选文章紧扣商务主题，使学习者在学习英语的同时了解国际商务知识。本教材以主题为单元，共分为9个单元，每单元有2～3篇内容相关的文章，并编写了商务小贴士。各单元编写了形式多样有针对性的练习和详细的注释，帮助学生更好地理解文章内容。每章附有与主题相关的图片，引导学生进入一个直观的商务环境中学习。本教材适用于中等及以上英语水平的大学生，也可作为商务专业学生的泛读教材，也可供从事国际商务经贸工作的人员参考使用。

]

相关资料

[

插图：With the London summit of the G20 just two months away, Gordon Brown haslaunched a new offensive in support of free market globalization. Speaking in therarefied air of the Davos world economic forum, the prime minister pleaded for acontinuation of the “open, free market, flexible” approach to globalization that he haschampioned over the past dozen years. Back in the real world, he attacked as”indefensible” the wave of industrial action by British workers whose jobs have beensacrificed to the market flexibility he applauds. The perils of protectionism have beenenlarged upon by many commentators, with differing degrees of lurid detail. Yetrejecting Brown’ s free market model of globalization does not entail an instant return tothe 1930s or the reappearance of Adolf Hider, as some would have us believe.On the contrary, suggesting that the solution to today’ s economic turmoil is anotherdose of open, free market, flexible globalization fails to appreciate the root causes of thecurrent crisis. What the world needs now is a completely new approach to solving theproblems of the global economy, not more of the same. The globalization program of thepast 30 years has been based precisely on the liberalization and deregulation of existingmarkets, plus the creation of new markets where none existed previously. TheWashington consensus —— and its Swiss variant, the Davos consensus —— entailed theenforced opening of many emerging economies to international competition, thewidespread privatization of public services and state-owned enterprises, as well as newfreedoms for banks and other financial institutions to boldly go where no one had gonebefore.We are already witnessing the chaos caused by such financial deregulation on agrand scale. Yet despite the growing consensus on the need for re-regulation to correctthe errors of the past, Gordon Brown persists in calling for the rapid conclusion of theDoha round of world trade talks, which include their own subset of negotiations to openup and deregulate financial markets still further. These negotiations could entail theremoval of prudential regulations which protect many developing countries from sufferingeven greater fall-out from the financial crisis. Thankfully, an outbreak of acrimoniousfinger-pointing between trade ministers at Davos has once more torpedoed the prospect ofnegotiations being resumed any time soon.

]

本书特色

[

《商务英语阅读》：以教育部《大学英语课程教学要求》为指导，吸纳各高校选修课开设的成功经验。教材体系科学系统，四个大类体现大学英语学生的选修取向。坚持“实用、够用”原则，教材编写符合选修课课时要求和学生实际水平。注重知识与技能、语言与文化的结合，有利于培养学生的批判性思维能力和跨文化交际能力。具有前瞻性。考虑了学生英语水平的逐渐提高对英语教学更高层次、更多样化的需求。

]

目录

Unit One Globalization of Economy 11 Reading for Background Information I2 Reading for Understanding IThe Perils of More Globalization 23 Reading for Communicative Tasks I04 Reading for More Information IIGlobalization under Fire 115 Reading for Business Tips 17How to Take Your Small Business Global 17Unit Two Trade Protectionism 181 Reading for Background Information 182 Reading for Understanding 18Obama’ s Tire Tariff Draws Beijing’ s Ire 19China Expresses Deep Concern over U. S. Trade Protectionism 213 Reading for Communicative Tasks 294 Reading for More Information 29China Irks U.S. with Computer Security Rules 295 Reading for Business Tips 34Introduction to Trade Barriers 34UnitThree Marketing 361 Reading for Background Information 362 Reading for Understanding 36Dialing Into Mobile Marketing 363 Reading for Communicative Tasks 454 Reading for More Information 46Pulling the Trigger on Trigger Marketing 46Reading for Business Tips 51Developing Your Marketing Mix 5lUnit Four E-Commerce 531 Reading for Background Information 532 Reading for Understanding 53E-Commerce Companies Must Globalize to Thrive 543 Reading for Communicative Tasks 644 Reading for More Information 64Why E-Business Is Now Everyone’s Business 645 Reading for Business Tips 70E-Commerce Tips for Small Businesses 70Unit Five Business Ethics 721 Reading for Background Information 722 Reading for Understanding 72Just Good Business 733 Reading for Communicative Tasks 824 Reading for More Information 82Ethics Must Be Global, Not Local 825 Reading for Business Tips 86Building Self-discipline 86Unit Six Entrepreneurship 891 Reading for Background Information 892 Reading for Understanding 89Magic Formula 903 Reading for Communicative Tasks I004 Reading for More Information 101The More the Merrier I015 Reading for Business Tips 107Top 5 tips to Become a Productive Student Entrepreneur 107Unit Seven Banldng lO91 Reading for Background Information 1092 Reading for Understanding I09Bank Closings Top 100 for Year: Most Failures Since 1992 ll03 Reading for Communicative Tasks I194 Reading for More Information 120A Special Report on International Banking 120Reading for Business Tips 124Finance Investment —— Safe Internet Banking 124Unit Eight Cross-C:uitural Business 1261 Reading for Background Information 1262 Reading for Understanding 127The Strategy for Managing Across Cultures 1273 Reading for Communicative Tasks 1394 Reading for More Information 140Cross-Cultural Differences 1405 Reading for Business Tips 145Ten Key Factors for MNC Success 145Unit Nine Management and Adwinistration 1461 Reading for Background Information 1462 Reading for Understanding 146Forms of Business Organization 1473 Reading for Communicative Tasks 1554 Reading for More Information 155The Best Leadership Is Good Management 1555 Reading for Business Tips 159Styles of Leadership 159Reference Key for Exercises 160

封面

书名:商务英语阅读-语言应用类

作者:朱万忠

页数:175页

定价:¥23.0

出版社:重庆大学出版社

出版日期:2010-08-01

ISBN:9787562455172

PDF电子书大小:141MB