新编商务英语
内容简介
[
《新编商务英语》围绕一整套商务活动展开，以真实的商务情境为线索，涵盖迎接外商、宴请、安排行程，电话联系、召开会议等日常商务活动，包括建立业务关系、询盘、发盘、价格磋商、成交、支付、装运、理赔等主要业务环节，同时讨论了岗位与职业、商展等与现代商务活动紧密相关的话题，强化学生的听、说、读、写、译等基本技能。 《新编商务英语》共14个单元，每个单元围绕主题，采取任务型训练，通过5个教学模块——听说训练、实用阅读、案例分析、拓展阅读、文化沙龙来提高教学的灵活性和趣味性，强化学生英语基本功的培养。 《新编商务英语》既适用于高职高专商务英语专业的教学，也可作为相关经济贸易专业的专业英语教材，还可用作商界人士自学培训用书。
]
目录
Unit 1 Meeting a Trade DelegationPart I Listen and TalkPart II ReadingEffective Strategies for International Negotiators （I）Part III Case StudyStatus InquiriesPart IV AdditionaIReadingEffective Strategies for International Negotiators （II）Part V Culture SalonRules of InteractionUnit 2 Business DinnerPart I Listen and TalkPart II ReadingChinese CuisinePart III Case StudyInvitation Cards & LettersPart IV Additional ReadingEating in the USAPart V Culture SalonTable MannersUnit 3Factory Tours and SightseeingPart I Listen and TalkPart II ReadingTravel Broadens Executive MindsPart III Case StudyShort Company ProfilesPart IV Additional ReadingWelcome to BeijingPart V Culture SalonTravel AgencyUnit 4 Establishing Business RelationsPart I Listen and TalkPart II ReadingChina Import and Export FairPart III Case StudyLetters of Establishing Business RelationsPart IV Additional ReadingEU-China RelationsPart V Culture SalonHow to Establish and Keep Business Relationships with the ArabsUnit 5 Enquiries and OffersPart I Listen and TalkPart II ReadingCross-cultural NegotiatingPart III Case StudyLetters of Enquiries and OffersPart IV Additional ReadingAsking QuestionsPart V Culture SalonConceding and BargainingUnit 6 Counter OfferPart I Listen and TalkPart II ReadingExport PricingPart III Case StudyLetters of Counter-offerPart IV Additional ReadingBusiness Customs of theUnited StatesPart V Culture SalonCounter-OfferUnit 7 Terms of PaymentPart I Listen and TalkPart II ReadingTerms of PaymentPart III Case StudyLetters of Credit……Unit 8 Business ContractsUnit 9 Delivery of GoodsUnit 10 Complaints and ClaimsUnit 11 Commodities FairUnit 12 MeetingUnit 13 Telephone CallsUnit 14 Jobs and CareersReferences
封面
书名:新编商务英语
作者:杨桂英
页数:196
定价:¥30.0
出版社:武汉理工大学出版社
出版日期:2017-12-01
ISBN:9787562957096
PDF电子书大小:81MB 高清扫描完整版