跨文化商务沟通

内容简介

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本书以案例为主的教材, 案例涉及跨文化商务语境中的方方面面, 许多案例都是作者参与跨国公司咨询与培训所涉及的实际案例。

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目录

Part One Intercultural AwarenessUnit 1 Language and CultureLearning ObjectivesWarm-up DiscussionCore Reading 1The Role of Language in Intercultural Business CommunicationIntercultural NotesVocabulary in ContextIntercultural QuestionsExpanding VocabularySpeaking InterculturallyCore Reading 2Language Mirrors ValuesIntercultural NotesVocabulary in ContextQuestions for DiscussionChecking Intercultural KnowledgeDeveloping Intercultural SkillsUnit 2 Barriers to Intercultural CommunicationLearning ObjectivesWarm-up DiscussionCore Reading 1Barriers to Intercultural CommunicationIntercultural NotesVocabulary in ContextIntercultural QuestionsExpanding VocabularyIncreasing Intercultural AwarenessCore Reading 2The Role of Intercultural Communication Barriers，Responses，Consensual Stereotypes， and Perceived ThreatIntercultural NotesVocabulary in ContextQuestions for DiscussionChecking Intercultural KnowledgeDeveloping Intercultural SkillsUnit 3 Nonverbal CommunicationLearning ObjectivesWarm-up DiscussionCore Reading 1Significance of Nonverbal CommunicationIntercultural NotesVocabulary in ContextIntercultural QuestionsExpanding VocabularyUnderstanding the Most Popular GesturesCore Reading 2Characteristics of Nonverbal CodesIntercultural NotesVocabulary in ContextQuestions for DiscussionChecking Intercultural KnowledgeDeveloping Intercultural SkillsPart Two Communication SkillsUnit 4 Different Communication StylesLearning ObjectivesWarm-up DiscussionCore Reading 1Verbal Communication： The Way People SpeakIntercultural NotesVocabulary in ContextIntercultural QuestionsExpanding Vocabulary……Unit 5 Presentation Skills in the WorkplaceUnit 6 Time and CulturePart Three Cultural DifferencesUnit 7 Understanding Japanese CultureUnit 8 How American and German See Each OtherUnit 9 Guanxi and Its Chinese CulturePart Four Intercultural and BusinessUnit 10 Intercultural Conflict ManagementUnit 11 Cross-Cultural MarketingUnit 12 Intercutlural Team BuildingUnit 13 Intercultural NegotiationPart Five Intercultural CompetenceUnit 14 Managing Challenges in the Intercultural WorkplaceUnit 15 The Need for Intercultural Business Communication CompetenceUnit 16 Intercultural TrainingSuggested Answers

封面

书名:跨文化商务沟通

作者:庄恩平主编

页数:331页

定价:¥36.0

出版社:首都经济贸易大学出版社

出版日期:2011-01-01

ISBN:9787563818723

PDF电子书大小:75MB 高清扫描完整版