外贸英语函电:应用·技能·实战·写作

内容简介

[

　　作为一门融国际贸易和专业英语为一体的课程，外贸英语函电既要讲授对外贸易业务各环节的基本核心知识，又要培养有关环节的英语表达能力，因此，培养既要有磋商业务，又能够撰写函电的应用性复合型人才成为企业的迫切需求。　　《外贸英语函电》的编写秉承转变教育观念，改革人才培养模式，注重职业岗位要求，按照应用为主，够用为宜，贴近实际的原则而编写。　　《外贸英语函电》具有以下特色：　　（1）内容全面，体系规范；　　（2）结构新颖，栏目丰富；　　（3）学练结合，学以致用；　　（4）校企合作，接近实际；　　（5）教辅资源，配备齐全

]

目录

前言Chapter One Basic Knowledge of Business Letter WritingSection One Introduction of Business Letter WritingSection Two Layout of a Business LetterSection Three Structure of Business LetterSection Four Addressing EnvelopesSection Five Good Writing PrinciplesSection Six Some Rules of Good WritingSection Seven Useful Words & ExpressionsSection Eight Useful SentencesSection Nine ExercisesChapter Two Establishing Business RelationsSection One IntroductionSection Two Writing GuideSection Three Specimen LettersSection Four Useful Words & ExpressionsSection Five Useful SentencesSection Six ExercisesChapter Three Status InquiriesSection One IntroductionSection Two Writing GuideSection Three Specimen LettersSection Four Useful Words & ExpressionsSection Five Useful SentencesSection Six Exercises……Chapter Four Sales PromotionChapter Five Inquiries and RepliesChapter Six Offers and QuotationsChapter Seven CounteroffersChapter Eight Orders and FulfillmentChapter Nine Sales Confirmation and Purchase ContractChapter Ten PaymentChapter Eleven PackingChapter Twelve ShipmentChapter Thirteen InsuranceChapter Fourteen AgencyChapter Fifteen Complaints and Claims and SettlementChapter Sixteen E-mail， Fax and TelexAppendix： Try Your Hand参考文献

封面

书名:外贸英语函电:应用·技能·实战·写作

作者:李贺，夏立娟，李纲主编

页数:185页

定价:¥42.0

出版社:上海财经大学出版社

出版日期:2019-07-01

ISBN:9787564232368

PDF电子书大小:120MB 高清扫描完整版