商务英语综合教程-第四册-(含光盘)
本书特色
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《全国应用型本科商务英语系列规划教材：商务英语综合教程（第4册）》为“全国应用型本科商务英语系列规划教材”的综合教程用书，是为应用型本科院校商务英语专业、英语专业商务或外贸方向的学生编写的英语基础课教材。《全国应用型本科商务英语系列规划教材：商务英语综合教程（第4册）》在编写中，充分考虑了应用型本科院校商务英语专业的特色和实现为地方或区域经济建设发展服务，着重培养面向生产、管理、服务一线的应用型商务英语人才的目标。
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目录
unit 1 management skills lead-in text： boards must take on risk management supplementary reading： keeping employees happy in a post-recessionworld writing： sales lettersunit 2 business environment lead-in text： how has the internet affected the businessenvironment? supplementary reading： enterprises and environment writing： inquiry lettersunit 3 finance lead-in text： why are investors still lining up for bonds? supplementary reading： changing definitions of ‘green’ alterinvestment strategies writing： quotation lettersunit 4 human resources lead-in text： hiring competent people leads to organizationaleffectiveness supplementary reading： gain employee loyalty by putting them on acareer track writing： an order letterunit 5 market research lead-in text： market research supplementary reading： hitting the market writing： reminder renew 1unit 6 products lead-in text： rabbit ears perk up for free hdtv supplementary reading： google unveils app for paying withphone writing： contractunit 7 marketing lead-in text： don’t let hard times derail your advertising supplementary reading： pie in the sky? domino’s flips switch ontimes square instant reviews， takes transparency to new level writing： invoiceunit 8 branding lead-in text： it’s more than a logo supplementary reading： why brands fail? writing： bill of exchange/draftunit 9 international trade lead-in text： openness to international trade supplementary reading： a trade surplus brought on by outdatedperspectives writing： bill of ladingunit 10 company performance lead-in text： merging cultures and companies supplementary reading： samsung’s earnings slide 18% writing： insurance policy review 2 words & phrases
封面
书名:商务英语综合教程-第四册-(含光盘)
作者:王素芬
页数:225
定价:¥33.0
出版社:对外经济贸易大学出版社
出版日期:2013-01-01
ISBN:9787566306074
PDF电子书大小:103MB 高清扫描完整版