从奢侈品和休闲娱乐产品角度探索中国高尔夫产业增长的关键因素
本书特色
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本书通过对理论模型的检验研究,证实中国经济的快速增长是导致中国高尔夫产业市场快速增长的*重要因素。此外,本书还提出文化因素也促成了高尔夫产业的发展,并深入访谈解释了经济、文化、科技、地域和环境因素如何影响当下和未来中国高尔夫产业的发展。
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目录
chapter l introduction/11.1 introduction/11.2 background of thereseal℃h/11.3 justification of the reseal℃h/91.4 aims andohjectives/131.5 research methodology/1 31.6 thesis structure/14chapter 2 literature renew/1 62.1 introduction/162.2 strategicmarketin9/1 62·3 features of golfdevelopment in china.recreation/252·4 features。f golfdevelopment in china.1uxury product/372·5 potential factorsinfluericing golf devel叩ment in china/462.6 the gap/652·7 initial ffameworkof the proposed research/652.8 summary/66chapter 3 conceptual framework andhypotheses/673.1 introduction/673.2 conceptual flamework/673.3 hypotheses/693.4 summary/78chapter 4 research methodology/794.1 introduction/794.2 research questions/804.3 research paradigmdesign/8 14.4 data collectionmethod/904.5 data analysis/105……
封面
书名:从奢侈品和休闲娱乐产品角度探索中国高尔夫产业增长的关键因素
作者:张丛杉
页数:240
定价:¥45.0
出版社:对外经济贸易大学出版社
出版日期:2016-05-01
ISBN:9787566315823
PDF电子书大小:154MB 高清扫描完整版