跨文化交际实用英语教程
内容简介
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《跨文化交际实用英语教程》是针对国家“十三五”发展规划，结合《国家中长期教育改革和发展规划纲要(2010一2020年)》中提出的“要培养大批具有国际视野、通晓国际规则、能够参与国际事务与国际竞争的国际化人才”而组织编写的。全书包括文化多样性、跨文化交际、语言与文化、文化与非言语交际、跨文化感知与适应、跨文化交际能力、跨文化人际关系、跨文化相遇的理解、跨文化商务沟通、跨文化教育十个单元。 教材具有实用性、可读性、前瞻性、文化传承性等特征，适应于高校英语类、管理类、新闻传播、国际教育等专业，同时满足大学生素质或能力提升以及企业跨文化培训等需要。
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目录
Unit 1 Cultural Diversity in GlobalizationLead-in CaseAn Unwanted Food ServiceText ReadingsText A：Culture and Cultural DiversityText B．The Challenge of GlobalizationSupplementary ReadingDefining CultureGroup Discussion1． Characteristics of Culture2． Phien Mau，or Webbed Toes (骈拇)ExercisesUnit 2 Intercultural CommunicationI．ead-in CaseMisunderstandingText ReadingsText A． Intercultural CommunicationText B：The Era of Intercultural CommunicationSupplementary ReadingWhat Does Intercultural Communication Mean?Group Discussion1． Interculturalness： Most or Least2． Writing on the Wall of West Forest TempleExercisesUnit 3 Language and CultureLead-in CaseAn Inappropriate ConcernText ReadingsText A．Compliments in Chinese and American English(1)Text B．Compliments in Chinese and American English(2)Supplementary ReadingThe Power o{ Language in Intercultural CommunicationGroup Discussion1． The West Wind2． Ascending the Stork TowerExercisesUnit 4 Culture and Nonverbal CommunicationLead-in CaseNot so Close， PleaseText ReadingsText A：Nonverbal Communication( I )Text B：Nonverbal Communication( II )Supplementary ReadingTerritoralityGroup Discussion1． Modes of Thinking2． Dialogue Between a British Teacher (A) and a Chinese Student (B)ExercisesUnit 5 Intercultural Awareness and AdaptationLead-in CaseChinese Hospitality——OverdoneText ReadingsText A．If You Are not the OneText B：Friendship PatternsSupplementary ReadingCulture Shock and Intercultural AdaptationGroup Discussion1． Making Chinese Friends2． Oranges(橘子) ? Trifoliate Oranges (枳) ?ExercisesUnit 6 Intercultural Communicative CompetenceLead-in CaseA Gift for the PartyText ReadingsText A：Dealing with ConflictText B ： Cross-cultural AbilitySupplementary ReadingTo Develop Respects for Cultural DifferencesGroup Discussion1． Cultural Differences in Speech Acts2． Cultural Values in ExpressionsExercisesUnit 7 Intercultural Relationship DevelopmentLead-in CaseThe Gift of a BookText ReadingsText A ： Personal RelationshipsText B． Family RelationshipsSupplementary ReadingOther Types of Interpersonal RelationshipsGroup Discussion1． Guanxi：Backdoor Practice as Goal-directed Discourse2． Great MasterExercisesUnit 8 Interpretation for Intercultural EncounterLead-in CaseAn Old Chinese in AmericaText ReadingsText A：Encountering Different CulturesText B． How Intercultural Encounter Happens?Supplementary ReadingSix Principles for Effective Cross-gender Communication ~Group Discussion1． American Stereotypes of China2． Thinking of My Brother in ShandongExercisesUnit 9 Intercultural Business NegotiationLead-in CaseThe Problem of PackageText ReadingsText A ：Intercultural Business and Corporate ResponseText B ： Cross-cultural NegotiationSupplementary ReadingHow to Conduct an Effective MeetingGroup Discussion1． American John Wayne2． One Belt and One RoadExercisesUnit 10 Intercultural EducationLead-in CaseExchanging StudentsText ReadingsText A ： Classroom ExpectationText B-Top 5 Tips for Academic SuccessSupplementary ReadingMeasures Against Academic Misconduct and DishonestyGroup Discussion1． Sunlight at Fingertips2． Better to Travel Ten Thousand Miles than to Read Ten ThousandBooksExercisesBibliographyAppendicesAppendix 1 Key Words of Intercultural CommunicationAppendix 2 100 Selected Readings in Chinese Classics
封面
书名:跨文化交际实用英语教程
作者:刘和林
页数:114
定价:¥28.0
出版社:湖南大学出版社
出版日期:2016-01-01
ISBN:9787566710697
PDF电子书大小:145MB 高清扫描完整版