国际商务谈判

本书特色

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　　 由朱丹亚主编的《国际商务谈判(新时代商务英 语专业系列教材)(英文版)》是面向商务专业本科学 生的商务谈判教材，体现了国际商务谈判理论和商务 谈判实践相结合，针对性和实用性相结合，真实性与 通用性相结合的特点。全书共八章，系统地介绍了国 际商务谈判的概念、特点、原则、过程步骤、谈判策 略和技巧以及各国谈判风格等，并附有大量的案例和 习题，适合商务英语专业的学生和从事相关工作的企 事业人员使用。

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目录

Chapter I Basics of International Business Negotiation1.Introduction to Negotiation and Culture2.Concept and Characteristics of International Business Negotiation3.Principles of International Business Negotiation
Chapter II Planning the Negotiation1.Forming Negotiation Team2.Creating Information Base3.Drafting Negotiation Plan4.Physical Preparations
Chapter III Executing the Negotiationl.The Opening Phase2.The Bargaining Phase3.The Closing Phase
Chapter IV Strategies and Tactics in International Business Negotiation1.Standard Negotiation Strategies2.Countering Negative Negotiation Tactics3.Developing Your Negotiation Strategies
Chapter V Ways of Breaking an Impasse in Negotiation1.Causes of an Impasse2.Strategies of Breaking an Impasse3.Six Approaches for Getting through to the Decision Maker4.Establishing Deadlines to Move a Deal Along
Chapter VI Communication Skills in International Business Negotiation1. Introduction2. Four Styles of Communication3.Developing Your Communication Style4.Non-verbal Communication5.Cuhural Differences in Style Preferences
Chapter VII Styles of International Business Negotiationl. Introduction2.Negotiating in Asia3.Negotiating in Europe4.Negotiating in North America5.Negotiating in Latin America6.Negotiating in the Middle East7.Negotiating in Africa
Chapter VIII The Principles of Negotiation1.The Definition of Pie2.Reservation Value

封面

书名:国际商务谈判

作者:朱丹亚

页数:321

定价:¥49.5

出版社:重庆大学出版社

出版日期:2017-02-01

ISBN:9787568903844

PDF电子书大小:44MB 高清扫描完整版