纺织服装英语函电-第二版_PDF下载[117MB-百度云]张耘等编著

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本教材着眼于纺织服装行业/企业的新理念、新方法、新术语、新标准的导入，吸取英美沟通专家提倡的*新沟通理念和沟通方式，以学生就业所需的专业知识和操作技能作为着眼点，力求教学内容与外经贸行业的职业能力要求相一致，与国家职业标准相衔接，做到“教、学、做、练、评”的统一，重点强调学生怎么写、如何写，体现前瞻性、针对性、科学性、实用性和职业性。全书以职业活动过程（工作过程）为导向，采用创新性的模块为编写体例，共分15个模块，各模块包括：学习目标、背景知识介绍、写作技巧、信函样例、实用语句、注释及模拟训练。
　　本教材适用于高职高专商务英语专业、国际贸易、纺织或服装专业的学生及从业人员，也可作为从事外贸业务的工作人员、翻译人员和公关文秘人员的职业指导用书。

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module1fundamentalsofbusinessenglishletter.writing商务信函写作的基础知识1.1introductiontobusinessletterwriting/商务信函写作介绍1.2principlesofbusinessletter.writing/商务信函写作原则1.3structureofbusinessletters/商务信函结构1.4formatorlayoutofbusinessletters/商务信函格式1.5e.mail/电子邮件1.6envelopeaddressing/信封撰写simulationpractice/模拟训练module2establishingbusinessrelations建立商务关系2.1introduction背景知识介绍2.2writingskills/写作技巧2.3specimenletters/信函样例2.4usefulexpressions/实用语句notes/注释simulationpractice/模拟训练module3statusinquiry资信调查3.1introduction/背景知识介绍3.2writingskills/写作技巧3.3specimenletters/信函样例3.4usefulexpressions/实用语句notes/注释simulationpractice/模拟训练module4inquiryandreply询价与回复4.1introduction/背景知识介绍4.2writingskills/写作技巧4.3specimenletters/信函样例4.4usefulexpressions/实用语句notes/注释simulationpractice/模拟训练module5quotationsandoffers报价与发盘5.1introduction/背景知识介绍5.2writingskill/写作技巧5.3specimenletters/信函样例5.4usefulexpressions/实用语句notes/注释simulationpractice/模拟训练module6counteroffers还盘6.1introduction/背景知识介绍6.2writingskills/写作技巧6.3specimenletters/信函样例6.4usefulexpressions/实用语句notes/注释simulationpractice/模拟训练module7order,acceptanceorrefusal订单、接受和回绝7.1introduction/背景知识介绍7.2writingskills/写作技巧7.3specimenletters/信函样例7.4usefulexpressions/实用语句notes/注释simulationpractice/模拟训练module8conclusionandcontract合同8.1introduction/背景知识介绍8.2salesconfirmation/销售确认书8.3writingskills/写作技巧8.4specimenletters/信函样例8.5usefulexpressions/实用语句notes/注释simulationpractice/模拟训练module9letterofcredit信用证9.1introduction/背景知识介绍9.2writingskills/写作技巧9.3specimenletters/信函样例9.4usefulexpressions/实用语句notes/注释simulationpractice/模拟训练module10termsofpayment支付10.1introduction/背景知识介绍10.2modesofpayment/支付方式10.3writingskills/写作技巧10.4specimenletters/信函样例10.5usefulexpressions/实用语句notes/注释simulationpractice/模拟训练module11packing包装11.1introduction/背景知识介绍11.2marksofpackage/包装标记11.3writingskills/写作技巧11.4specimenletters/信函样例11.5usefulexpressions/实用语句notes/注释simulationpractice/模拟训练module12shipmentanddelivery运输12.1introduction/背景知识介绍12.2writingskills/写作技巧12.3specimenletters/信函样例12.4usefulexpressions/实用语句notes/注释simulationpractice/模拟训练module13insurance保险13.1introduction/背景知识介绍13.2writingskills/写作技巧13.3specimenletters/信函样例13.4usefulexpressions/实用语句notes/注释simulationpractice/模拟训练module14complaints,claimsandadjustments抱怨、索赔和理赔14.1introduction/背景知识介绍14.2writingskills/写作技巧14.3specimenletters/信函样例14.4usefulexpressions/实用语句notes/注释simulationpractice/模拟训练module15agency代理15.1introduction/背景知识介绍15.2writingskills/写作技巧15.3specimenletters/信函样例15.4usefulexpressions/实用语句notes/注释simulationpractice/模拟训练appendixⅰinternationalbusinessorganizations国际商务组织appendixⅱusefulabbreviationsininternationaltrade国际贸易常用缩略语appendixⅲforeigncurrencyinmajorcountriesorregions世界主要国家或地区的货币references参考文献