国际商务信函
内容简介
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吴仁波、刘昌华主编的这本《国际商务信函》呈现了国际商务信函的相关知识,力图让读者掌握国际商务的整个流程。 本书分四个部分共16单元,*部分(第1单元)是全书的导入,介绍了国际商务信函写作的基本要求;第二部分(第2~8单元)依次介绍做成一笔交易的主要环节:建立业务关系、资信调查、询盘、发盘、还盘、订单及其履行和促销;第三部分(第9~13单元)是国际商务交往中通常必须明确的主要条款:支付(支付方式、催开信用证与修改信用证)、包装、装运、索赔与理赔等;第四部分(第14~16单元)介绍其他信函的写作,包括:主要贸易方式、撰写商务合同及杂项。 本书适合国际经济与贸易、国际商务、工商管理、电子商务及商务英语等专业的学生,外贸工作者及所有需要同外商进行沟通的从业人员参考使用,可以作为各级院校的教学用书、公司培训用书以及自学参考用书。
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目录
PART I LEAD-IN OF BUSINESS LETTER WRITING UNIT 1 Fundamentals of Business Letter WritingPART II IMPORTANT BUSINESS PROCEDURES UNIT 2 Establishment of Business Relations UNIT 3 Making Status Enquiries UNIT g Making Inquiries UNIT 5 Quotations and Offers UNIT 6 Making Counter-Offers UNIT 7 Placing Orders UNIT 8 Sales PromotionPART III MAIN BUSINESS CLAUSES UNIT 9 Payment Terms UNIT 10 Establishment and Amendment of L/C UNIT 11 Packing and MarkingsPART I LEAD-IN OF BUSINESS LETTER WRITING UNIT 1 Fundamentals of
Business Letter WritingPART II IMPORTANT BUSINESS PROCEDURES UNIT 2
Establishment of Business Relations UNIT 3 Making Status
Enquiries UNIT g Making Inquiries UNIT 5 Quotations and
Offers UNIT 6 Making Counter-Offers UNIT 7 Placing Orders UNIT 8
Sales PromotionPART III MAIN BUSINESS CLAUSES UNIT 9 Payment
Terms UNIT 10 Establishment and Amendment of L/C UNIT 11 Packing and
Markings UNIT 12 Shipment of Goods UNIT 13 Complaints and
ClaimsPART IV OTHER BUSINESS LETTER WRITING UNIT 14 Other Forms of
Business Letters UNIT 15 International Business Agreement and
Contract UNIT 16 Situational Letter-WritingAPPENDIX I Modes of
Trade, Products, Relevant Organizations and TitlesAPPENDIX II Trade
Terms, Currencies, Price, Settlement and InsuranceAPPENDIX III Quality,
Weight, Measurement, Packing, Marking, Transportation, Documents and
PortsAPPENDIX IV Contract, Business Negotiation, Inspection, Claim and
ArbitrationAPPENDIX V Simplified Words/Phrases and
AbbreviationsBIBLIOGRAPHY信息
封面
书名:国际商务信函
作者:吴仁波
页数:600
定价:¥30.0
出版社:浙江大学出版社
出版日期:2016-08-01
ISBN:9787308161473
PDF电子书大小:140MB 高清扫描完整版
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