电子商务英语教程_PDF下载[93MB-百度云]王晔主编

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　　《高等院校电子商务专业本科系列教材：电子商务英语教程》旨在使读者掌握电子商务专业领域的英语术语，培养和提高读者阅读和翻译专业英语文献资料的能力，《高等院校电子商务专业本科系列教材：电子商务英语教程》由16个单元和补充阅读组成，涵盖了电子商务领域的基本理论、基本知识、基本技术和基本应用，所选话题包括电子商务模式、电子商务营销、电子商务广告战略、支付、互联网协议、供应链、安全问题、法律问题、电子商务经济学、电子商务管理、信息经济、应用问题、移动商务、团购。每主题单元由主课文、副课文、词汇、注解和习题构成。

　　《高等院校电子商务专业本科系列教材：电子商务英语教程》可以作为电子商务专业、信息管理专业、市场营销专业的专业英语教材，也可以作为《电子商务概论》课程的英语教材。

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unit 1 electronic commerce theory　text a overview of electronic commerce　text b advantages and disadvantages of electronic commerceunit 2 electronic business model　text a nine business models on the web　text b a case： the success of taobao in china　unit 3 advertising strategies　text a advertising methods on the web　text b advertisement strategiesunit 4 electronic marketing structure and direct marketing　text a overview of electronic marketing structure　text b direct marketing　unit 5 electronic commerce payment　text a electronic money and internet bank　text b e-commerce payment systemunit 6 internet and protocols　text a computer networks　text b the tcp/ip protocol suiteunit 7 supply chain and logistics　text a supply chain and logistics in electronic commerce　text b the logistics gaps in chinaunit 8 electronic commerce security　text a electronic commerce security technology　text b a case： bibliofind companyunit 9 security issues in electronic commerce　text a internet e-commerce security　text b creating and maintaining brands on the webunit 10 issues in the law of e-commerce　text a the law of e-commerce　text b other legal issuesunit 1! economics of electronic commerce　text a interaction of economics and e-commerce　text b e-commerce changes the economics of searchunit 12 electronic commerce and information economy　text a the evolving information economy　text b the information economy and competitive advantage ofenterprises： a value chain analysisunit 13 application of e-commerce　text a application of e-commerce in enterprise　text b the cases of harley-davidson and geunit 14 mobile business　text a mobile payment　text b a case—paypalunit 15 electronic commerce management　text a electronic commerce strategies　text b designing trust into online experiencesunit 16 group buying and how it works　text a group buying　text b does group-shopping work?——the economics of mercata andmobshopf　urther reading ： e-commerce 2009 （ e-commerce report of u.s.a.）