商务英语泛读-(第一册)_PDF下载[88MB-百度云]李健

本书特色

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《商务英语泛读》系列教材以《国家中长期教育改革与发展规划纲要》为指导，以高校培养高素质、应用性人才为目标，结合高校教学和商务活动实际情况，精选语料，科学编排。本教材为**册，共设计十个单元，主题涵盖企业组织与管理、企业文化与职场关系、人力资源管理、商务公文、商务会议、商务谈判、商务礼仪、商务旅行、营销策略、财务管理与控制等。本教材适合高校商务英语专业或其他相关专业学生及国际商务从业人员自学、参考。

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unit one　company organization and management　part one　lead-in and warming-up　part two　texts　　text a: what management is and why management is needed　　text b: time for the “big small” company　part three　business simulation　part four　fun timeunit two　corporate culture and office relationship　part one　lead-in and warming-up　part two　texts　　text a: create a positive corporate culture　　text b: dealing with an office relationship　part three　business simulation　part four　fun timeunit three　human resources management　part one　lead-in and warming-up　part two　texts　　text a: in-service training　　text b: job satisfaction and job promotion/raise in pay　part three　business simulation　part four　fun timeunit four　business documents　part one　lead-in and warming-up　part two　texts　　text a: introduction of business documents　　text b: differences between business letters and business e-mail　part three　business simulation　part four　fun timeunit five　business conferences　part one　lead-in and warming-up　part two　texts　　text a: conducting effective business conferences　　text b: business conference handout, report and etiquette　part three　business simulation　part four　fun timeunit six　business negotiation　part one　lead-in and warming-up　part two　texts　　text a: the steps of business negotiation　　text b: the acceptance must be unconditional　part three　business simulation　part four　fun timeunit seven　business etiquette　part one　lead-in and warming-up　part two　texts　　text a: business etiquette in pacific rim countries　　text b: etiquette and business etiquette　part three　business simulation　part four　fun timeunit eight　business travel　part one　lead-in and warming-up　part two　texts　　text a: how to plan for business travel　　text b: business travel etiquette　part three　business simulation　part four　fun timeunit nine　marketing strategy　part one　lead-in and warming-up　part two　texts　　text a: marketing strategy and marketing mix　　text b: branding and advertising　part three　business simulation　part four　fun timeunit ten　finance management and control　part one　lead-in and warming-up　part two　texts　　text a: finance management and control　　text b: accounting　part three　business simulation　part four　fun time参考答案参考文献