新编商务英语函电_PDF下载[101MB-百度云]束光辉主编

内容简介

[

全书共分14个单元，主要内容包括：外贸函电的文体、结构和原则，与对方建立商务关系函，询购函，答复函，报价函，订购与确认函，付款函，包装函，装运函，保险函，索赔投诉函，代理函等。

]

Unit 1 An Overview of Business Letter Writing 1.1 The Principles for Effective Writing 1.1.1 Completeness 1.1.2 Clearness 1.1.3 Conciseness 1.1.4 Consideration 1.1.5 Courtesy 1.1.6 Concreteness 1.1.7 Correctness 1.2 The Style and Tone of Business Letter Writing 1.2.1 Conversational Style 1.2.2 Avoid the Archaic Language ofBusiness 1.2.3 Use Positive Language and Avoid Anger 1.3 Preparation before Writing 1.3.1 Studying Your Reader’s Interest 1.3.2 Planning What You Will Write and Writing Effectively 1.3.3 Deciding to Adopt the Proper Layout，Tone and Style 1.4 Writing Naturally and SincerelyUnit 2 The Structure and sty’les of Business Letters 2.1 Principal Parts 2.1.1 Letterhead 2.1.2 Date 2.1.3 Inside Address 2.1.4 Salutation 2.1.5 Body of the Letter 2.1.6 Complimentary Close 2.1.7 Signature 2.2 Optional Elements 2.2.1 Attention Line 2.2.2 Subject Line 2.2.3 Enclosure 2.2.4 Copy Notation 2.2.5 Postscript 2.3 Styles of a Business Letter 2.3.1 Indented Style 2.3.2 Semi-block Style 2.3.3 Modified Block Style 2.3.4 Full Block Style 2.4 The Spacing and the Margin and Envelop Add ressing 2.4.1 The Spacing 2.4.2 The Margin 2.4.3 Envelop AddressingUnit 3 Establishing Business Relations 3.1 Introduction 3.2 Letter SamplesUnit 4 Inquiries and Replies 4.1 Inquiry 4.1.1 Introduction 4.1.2 Letter Samples 4.2 Reply 4.2.1 Introduction 4.2.2 Letter SamplesUnit 5 Quotations，Offers and Counter Offers 5.1 Quotations and Offers 5.1.1 Infroduction 5.1.2 Letter Samples 5.2 Counter Offers 5.2.1 Introduction 5.2.2 Letter Samples Unit 6 Orders and Acknowledgements 6.1 Introduction 6.2 Letter SamplesUnit 7 Payment by Leffer of Credit 7.1 Introduction 7.2 Letter SamplesUnit 8 Other Methods of Payment 8.1 Introduction of Other Methods of Payment 8.1.1 Bill of Exchange 8.1.2 Collection 8.1.3 Remittance 8.2 Writing for Other Methods of Payment 8.3 Letter SamplesUnit 9 Collection Leflers 9.1 Introduction 9.1.1 Collection Appeals 9.1.2 Collection Series 9.2 Letter SamplesUnit 10 Packing 10.1 Introduction 10.2 Letter SamplesUnit 11 Shipping 11.1 Introduction 11.2 Letter samplesUnit 12 Insurance 12.1 Introduction 12.2 Letter SamplesUnit 13 Complaints and Claims 13.1 Introduction 13.2 Letter SamplesUnit 14 Agency 14.1 Introduction 14.2 Letter SamplesAppendix A Useful Abbreviations in International TradeAppendix B INCOTERMS 2000，the Relevant Documents and Other Useful ExpressionsAppendix C The Comparison of the Old and New Language Styles参考文献