工商导论－－公司如何为人创造价值(英文版)_PDF下载[62MB-百度云]（美）加雷恩·琼斯著

内容简介

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本书由国际知名学者加雷思·琼斯编写，在美国为大学本科“工商导论”课程的优秀教材。此中国影印版可作为我国高校“工商导论”课程双语教学的适用教材。全书分3编、共15章，全面阐述了企业的内外部环境、组织结构与决策方式、企业伦理与文化、信息技术与企业发展，以及营销与产品开发、销售与顾客关系管理、运营与材料管理、人力资源管理、会计与财务管理等企业的主要活动与职能，是一本篇幅适中的商学概论入门读物。
　本书的读者对象为英语、经济学和工商管理等专业的大学本科学生。

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作者简介

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加雷思·琼斯是美国Texas A&M University的管理学教授，国际知名管理学家。2005年被欧洲管理学会评为50位当代活着的最伟大的管理学家之一。这本书秉承了加雷思·琼斯一贯的写作风格：内容丰富、新颖，文字简练、流畅。本书篇幅适中，案例丰富，尤其是其全球化视野难能可贵，对中国等亚洲国家的关注极具意义，是其他教材无可比拟的。

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PART ONE　The Environment of Business　CHAPTER ONE　　What Is Business?　CHAPTER Two　　The Evolution of Business　CHAPTER THREE　　Entrepreneurs, Managers, and Employees　CHAPTER FOUR　　Multinationals and the Global Environment of Business　CHAPTER FIVE　　Business Ethics and the Legal Environment of BusinessPART Two　The Human Side of Business　CHAPTER SIX　　Leadership, Influence, and Communication in Business　CHAPTER SEVEN　　Motivating and Managing People and Groups in Business Organizations　CHAPTER EIGHT　　The Structure and Culture of a Business OrganizationPART THREE　A Functional Approach to Business　CHAPTER NINE　　Information Technology and E-Commerce: Managing Information, Knowledge, and Business Relationships　CHAPTER TEN　　Marketing and Product Development: Creating and Positioning Goods and Services　CHAPTER ELEVEN　　Sales, Distribution, and Customer Relationship Management: Reaching and Satisfying Customers　CHAPTER TWELVE　　Operations and Materials Management: Managing the Production and Flow of Goods and Services　CHAPTER THIRTEEN　　Human Resource Management: Acquiring and Building Employees’ Skills and Capabilities　CHAPTER FOURTEEN　　Accounting: Measuring How Efficiently and Effectively Resources Are Creating Value and Profit　CHAPTER FIFTEEN　　Finance: Balancing Risk and Return to Increase Profitability