电子商务英语

内容简介

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谭颖编著的《电子商务英语》结合电子商务英语的教学需要，力求体现电子商务的*新发展，以使学生系统掌握电子商务专业知识与电子商务英语的听说读写能力，并*终能将电子商务英语知识融入电子商务职业岗位所需的技能中为目标，详细阐述了b2b、b2c、c2c、网络营销、网上支付、网站建设等内容。《电子商务英语》密切联系电子商务运作实务，具有很强的可操作性和应用性。

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目录

chapter 1  the internet and business   new words and expressions   online reading material   text translation   translation exercise  chapter 2  how business to business works   new words and expressions   online reading material   text translation   translation exercise  chapter 3  understanding b2c e-business   new words and expressions   online reading material a   online reading material b   text translation   translation exercise  chapter 4  usability of the e-business web site   new words and expressions   online reading material a   online reading material b   test translation   translation exercise  chapter 5  e-marketing planning   new words and expressions   online reading material   text translation   translation exercise  chapter 6  applying the marketing mix to e-business  new words and expressions   online reading material a   online reading material b   text translation   translation exercise  chapter 7  e-payment on the world wide web   new words and expressions   online reading material   text translation   translation exercise  chapter 8  a security plan for e-business   new words and expressions   online reading material   text translation   translation exercise  chapter 9  supporting customers online   new words and expressions   online reading material   text translation   translation exercise  appendix a  电子商务术语  appendix b  电子商务专业英语单词  参考文献

封面

书名:电子商务英语

作者:谭颖　主编

页数:246

定价:¥29.0

出版社:电子工业出版社

出版日期:2013-03-01

ISBN:9787121195815

PDF电子书大小:143MB 高清扫描完整版

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