国际管理-教程与案例-第5版-全新版-英文版_PDF下载[44MB-百度云]包铭心

本书特色

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《国际管理——教程与案例》（英文版第5版）是一本真正国际化的国际管理教材，由四位欧美著名商学院教授合力打造，自初版起，已在世界20多个国家200多所高校使用，广受师生好评。四位作者在国际企业经营与管理领域均享有盛誉，他们巧妙地将国际管理的理论与实务结合起来，使该书呈现出有别于其他同类书籍的丰富性与多元性。
　　本书紧紧围绕对于所有企业而言共同的而且重要的国际管理问题，阐述了企业如何在竞争日益加剧的全球环境中走向国际化并成功地开展国际业务。全书体系简明，分为三部分——教程、国际化案例和跨国管理案例，其中，教程部分以简短精炼的文字介绍了国际管理的基本知识和技能，案例部分则以鲜活的个案展示了国际企业管理者所面对的各类实际问题，使读者能感受到决策的挑战性，并发展出适当的对策。
　　本书根据我国高校双语教学的实际需要，保留了原著教程部分的全部内容，对案例部分则作了适当删减，从原来的32个案例中精选出11个案例，从而使全书篇幅适中，价格合理，非常适合作为本科双语教学教材，也可用作研究生、mba教材，还可作为企业管理人员的参考书。

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作者简介

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包铭心（Paul W. Beamish）加拿大西安大略大学毅伟商学院国际商务教授、亚洲管理学会会长、国际商务学会董事。独立或与他人合作撰写专著40多部，内容涵盖国际管理、战略管理、企业合资与企业联盟等领域；发表论文90多篇，载于管理学会的三大专业期刊及《战略管理》、《国际商务研究》等。曾获管理学会、国际商务学会及加拿大管理科学协会颁发的最佳研究奖。1997年和2003年两度被《国际管理》杂志评为全世界过去十年对国际战略管理文献最有贡献的三位作者之一。1993－1997年担任《国际商务研究》主编，现为九名编委会成员之一。
　　莫礼训（Allen J. Morrison）加拿大西安大略大学毅伟商学院国际管理教授、美国加州大学洛杉矶分校访问教授、美国国际管理研究生院国际管理教授。其研究和教学的重点领域为跨国公司战略和全球领导。
　　安德鲁英克本（Andrew C. Inkpen）美国国际管理研究生院管理学教授，其研究和教学领域为跨国公司管理，特别是战略联盟、知识管理和组织学习等。
　　菲利普罗森茨韦格（Philip M. Rosenzweig）瑞士国际管理学院教授，曾执教于哈佛商学院。其研究领域涵盖国际管理的诸多方面，包括组织设计、人力资源管理、跨文化管理及对外投资的伦理问题等。

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part one text 1 chapter 1 the internationalization process 2 the global business environment 7 the world of international trade 7 managing export operations 7 global sourcing strategy 8 licensing 8 the design and management of international joint ventures 9 international strategy formulation 10 the impact of globalization on the organization of activities 11 the evolving multinational 11 the global manager 11 strengthening international government relations 12 the global leader 12 ethical challenges of international management 12 managing the global workforce 12 chapter 2 the global business environment 15 population 16 countries 20 economic development 21 trade, natural resources, and foreign investment 24 the environment 28 chapter 3 the world of international trade 32 the international trade environment 33 a framework for international trade 37 comparative and competitive advantage 40 new theories of international trade 44 real exchange rates 48 demand 53 chapter 4 managing export operations 56 factors that impede and facilitate trade 61 channels of distribution and export marketing 61 pricing in export markets 63 stages of export market involvement 64 trade intermediaries 67 global trade and investment 69 chapter 5 global sourcing strategy: r & d, manufacturing, and marketing interfaces 77 extent and complexity of global sourcing strategy 78 trends in global sourcing strategy 79 potential pitfalls in global sourcing 82 value chain and functional interfaces 84 logistics of sourcing strategy 88 long-term consequences 90 outsourcing of service activities 92 chapter 6 licensing 97 chapter 7 the design and management of international joint ventures 104 why companies create international joint ventures 106 strengthening the existing business 106 taking products to foreign markets 109 bringing foreign products to local markets 110 using joint ventures for diversification 111 requirements for international joint venture success 112 chapter 8 international strategy formulation 121 understanding industry pressures 122 pressures toward globalization 122 pressures toward localization 126 globalization impacts industries 132 globalization impacts business strategy 133 key considerations in adopting an international strategy 134 chapter 9 the impact of giobalization on the organization of activities 141 common international organization structures 142 global affiliates 147 chapter 10 the evolving multinational 159 introduction 159 dimensions of evolution 160 mnc evolution as an integrated process 165 chapter 11 the global manager 170 skills of the global manager 171 developing global managers 180 managing international assignments 181 chapter 12 strengthening international government relations 187 chapter 13 global leadership 198 the importance of global leadership 199 the characteristics of effective global leaders 201 the paradox of global leadership 207 chapter 14 ethical challenges of international management 210 ethics involve two types of actions 211 philosophical perspectives 215 an individual responsibility 218 integrity is good for business 219 chapter 15 managing the new global work force 222 what do we mean by °diversity± ?223 diversity in multinational firms 225 the limits of diversity 226 what do we mean by °consistency± ?226 achieving consistency and diversity 227 recommendations for multinationals 228 part two cases on internationalization 235 chapter 16 the global branding of stella artois 236 a brief history of interbrew 236 the international market for beer 237 beer industry structure 238 interbrews global position 238 interbrews corporate structure 239 recent performance 240 interbrew corporate strategy 241 the evolution of interbrews global brand strategy 243 stella artois as interbrews international flagship brand 244 stellas global launch 248 current thinking 249 chapter 17 swatch and the global watch industry 253 early history 253 postwar competitive changes (1945 to 1970) 255 changing technologies (1970 to 1990) 257 the japanese industry 257 the u.s. industry 258 watchmaking activities in hong kong and korea 258 the swiss industry responds slowly 259 competing in real time (1990s) 261 developments in the hong kong and japanese industries 264 the u.s. industry 265 展开全部