综合商务英语-(第1册)_PDF下载[89MB-百度云]刘白玉

本书特色

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《综合商务英语》融合新的外国语言文学类专业本科教学质量国家标准和新的英语四级考试题型，按照商务英语专业教学要求编写，以培养学生的商务英语综合应用能力，包括英语语言知识和应用能力，商务知识、理论和应用能力，职场适应及发展能力和综合运用各种知识解决商务实际问题的能力等为目标。教材内容的选材围绕商务活动的各个阶段，包括公司介绍、沟通交流、商务旅行、产品、销售、商务管理市场营销等等，通过构建真实的职场商务情景，激发学生的学习动力与热情。本书为教材的第1册。

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作者简介

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刘白玉，三级教授，山东工商学院外国语学院院长。中国国际商务英语研究会副理事长，山东省商务英语研究会会长，至今共在《中国翻译》等期刊发表论文93篇，出版专著、译著15部；主持省部级等课题12项。

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Unit 1 Introduction to BusinessText A Better Prepare for a Career in BusinessText B Business CycleChinese and International Culture TourCase StudyUnit 2 Successful Business PeopleText A Steve Jobs and the Apple StoryText B Li Ka-Shing’s Timeless Advice for Young En-trepreneursChinese and International Culture TourCase StudyUnit 3 MarketText A Who Will Win Out in the Smart Phone Market?Text B 5 Steps to Validate Your Business Idea before Entering the MarketChinese and International Culture TourCase StudyUnit 4 CompaniesText A Starbucks Coffee Company’s Organizational StructureText B The Commencement AddressChinese and International Culture TourCase StudyUnit 5 EmployeeText A Being a Good EmployeeText B Employee Confidence and EngagementChinese and International Culture TourCase StudyUnit 6 ProductsText A 6 Steps to Product Launch SuccessText B Counterfeit Products Hurt the Consumer and the EconomyChinese and International Culture TourCase StudyUnit 7 CustomersText A Customer ValueText B How to Create and Retain CustomersChinese and International Culture TourCase StudyUnit 8 Work-life BalanceText A The Price of a 24-7 WorldText B There’s More to Life than Being HappyChinese and International Culture TourCase StudyUnit 9 CultureText A What is Culture?Text B Friendship of American StyleChinese and International Culture TourCase StudyUnit 10 Business EthicsText A How Different Ethical Stances Can Help or Harm a CompanyText B Is Digital Piracy Unethical? Or Just Illegal?Chinese and International Culture TourCase Study附录一 Glossary附录二 TEM-4 （2008~2010）附录三 References