国际出版管理简明英语教程_PDF下载[131MB-百度云]孟辉

本书特色

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该教材主要介绍在出版全球化、数字化的大背景之下国外出版产业管理的基本学说、理论和实践，内容包括国外出版产业概览及动态、出版社的组织形式及工作流程、出版社的行政管理、出版社的营销管理、出版社的版权及知识资源管理、出版社的经济管理、出版社的人力资源管理等。本教材附录了出版产业管理的基本专业词汇，以及世界著名出版社及出版机构的简要介绍。本教材具有很强的实用性和可操作性，能够帮助读者提高自身的英语综合能力，与时俱进地了解国际出版领域的成功经验与优秀成果，从而构建复合型知识结构和良好的综合素质。

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作者简介

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孟辉，北京印刷学院教师，从事英语和西方文化教学多年，曾发表过译著5部，论文10篇，编写教材2部。

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Unit 1 Principles and Theories of Publishing Industry / 1Text A C3—Commitment, Consistency, Credibility / 1Text B Book Publishing Industry Theories / 5Unit 2 The World of Publishing / 12Text A The Publishing Environment / 12Text B The Publishing Cycle / 20Unit 3 Publishing as a Business (I) / 27Text A Risk / 27Text B Planning and Development / 32Unit 4 Publishing as a Business (II) / 40Text A Management Style and Management Problems / 40Text B Takeovers and Mergers / 45Unit 5 Modern Book Publishing Companies (I) / 50Text A The Development of the Modern Book Publishing Company / 50Text B Some Sectors in the Anglophone Model / 57Unit 6 Modern Book Publishing Companies (II) / 66Text A Case Studies: Trade Publishers / 66Text B Case Studies: University Presses / 74Unit 7 Business Operations / 83Text A Business Operations, the CFO / 83Text B Human Resources, the CCO, the General Counsel and Secretary / 95Unit 8 Job Descriptions / 103Text A Vice President & General Manager; Publisher / 103Text B Sales & Marketing Manager; Digital Marketing Manager / 110Unit 9 The Editorial Process / 117Text A Editorial Categories / 117Text B Editorial Theories / 123Unit 10 The Work of the Commissioning Editor / 131Text A Work Load of the Commissioning Editor / 131Text B Some Responsibilities of a Commissioning Editor / 136Unit 11 Design and Production / 143Text A Re-engineering the Workflow / 143Text B Design and Production / 150Unit 12 Marketing (I) / 157Text A Marketing Staff and Marketing Plan / 157Text B Marketing Mix—Product / 163Unit 13 Marketing (II) / 171Text A Marketing Mix—Price and Place / 171Text B Marketing Mix—Promotion / 179Unit 14 Sales and Distribution / 188Text A Sales / 188Text B Distribution / 19