商务英语阅读.第2册_PDF下载[63MB-百度云]石磊

本书特色

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《商务英语阅读》融合新的外国语言文学类专业本科教学质量国家标准和新的英语四级考试题型，按照商务英语专业教学要求编写，以培养学生的商务英语综合应用能力。通过选取商务主题方面原汁原味的文章，帮助学生丰富商务知识，了解商务英语语言特点，提高商务英语阅读水平。将商务理念、商务案例、商务文化和商务英语语言有机融为一体；涵盖国际贸易理论、国际贸易政策、国际贸易惯例、国际贸易公约、一般贸易方式、宏观经济政策等重点和热点话题，也包括产品营销、跨文化交际、资信调查、履约、租船订舱等商务活动中的实际应用，反映当今商务领域的现状与发展趋势。本书为教材的第2册。

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作者简介

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石磊，齐鲁师范学院副教授，商务英语教研室主任，英语语言文学专业，主要研究方向为商务英语写作、商务英语教学。
徐晶，齐鲁师范学院外国语学院讲师，教育学硕士。主要教授基础英语、商务英语阅读等。发表论文包括?w基于商务内容的商务英语阅读教学》等。

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Unit 1　Business Ideas Text A　7 Ways to Discover a Winning Business Idea Text B　China’s Home Builder Country Garden Constructs a New Strategy Chinese and International Culture Tour Unit 2　Business ShareholdersText A　What Is a Corporate Board of Directors? Text B　China’s First Hostile Takeover Battle Ushers in New Era Chinese and International Culture Tour Unit 3　Career Development Text A　Would You Refuse a Promotion to Stay in a Job You Love? Text B　Career Development in China Chinese and International Culture Tour Case StudyUnit 4　Employee Training Text A　10 Tricks for Cutting Training CostsText B　Training Chinese Staff Chinese and International Culture TourUnit 5　Employee Motivation Text A　“Death by Overwork” in Japan Exposes Dangers of Overtime CultureText B　How to Inspire & Motivate Chinese EmployeesChinese and International Culture Tour Case StudyUnit 6　Business ConflictText A　Solving Confl icts Between Business Associates Text B　Managing Confl ict in Chinese Negotiation Chinese and International Culture TourUnit 7　Marketing Text A　Marketing Is All around UsText B　Top 10 Secrets inside Xiaomi’s Marketing Chinese and International Culture TourUnit 8　Brands Text A　Brand EquityText B　China Is Really Big. Its Brands, Not So MuchChinese and International Culture TourUnit 9　AdvertisingText A　How to Advertise Text B　The Evolution of Gaming Advertising in ChinaChinese and International Culture Tour Case StudyUnit 10　Promotion Text A　Create a Successful PromotionText B　Australian Quality Health Supplements Set to Take Off in China Chinese and International Culture TourAppendix I Glossary Appendix II TEM-4 (2011?C2014)