竞争优势：解剖与集合

内容简介

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Thisbookisanintegrativeaccountofthenatureandcausesofcompetitiveadvan-tagebasedonsolidscholarlyresearchinmainstreamStrategicManagementandrelat-edacademicfields,illustratedwithextensivecontemporarybusinessexamples.Itis
intendedtoassistgeneralmanagersintheirstrategizingforsustainablecompetiti-veadvantageandpersistentsuperiorperformance.
ThisbookcanalsobeusedasanMBAorEMBAtextinStrategicManagementandas
sourcematerialsforexecutivetrainingprogramsansconsultingpractice.

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作者简介

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HaoMaisProfessorofManagemettandEMBADirectorofBeijingInternationalMBAProgram,ChinaCeterforEconomicResearch,PekingUniversity,Beijing,China.HehasalsobeenonthefacultyofBryantCollege,nowBryantUniversity,since1994.HeearnedhisPH..D.inStrategicManagementfromTheUniversityofTexasatAustin.Hiscurrentresearchinterestaarethenatureandcausesofcompetitiveadvantage,multiplemarketcompetition,andtheentepreneurialprocess.HisresearchappearsinAcademyofManagementReview,JournalofInternationalManagemant,BusinessHorizonsOrganizationalDynamicsandManagementDecision,amongothers.

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目录

PrefaceAcknowledgementIntroductionPARTONEAnatomyofCompetitiveAdvantageChapter1WhatisComperitiveAdvantageChapter2SELECT:AnIntegtiveFrameworkChapter3DynamicAdvantageandPositionalAdvantageChapter4LuckandCompetitiveAdvantageChapter5ManagerialInitiative,StrategicManeuver,andStrategicCo-optionChapter6TheSustainabilityChllengeChapter7CompetitiveAndvantageandFirmPerformancePARTTWOConstellationofCompetitiveAdvantagesChapter8ARTS:AnIntegrativeFrameworkChapter9Advantage-BasedViewofTheFirmEpilogueBibiographySubjectIndexNameIndex

封面

书名:竞争优势：解剖与集合

作者:马浩

页数:292

定价:¥30.0

出版社:北京大学出版社

出版日期:2004-09-01

ISBN:9787301077740

PDF电子书大小:35MB 高清扫描完整版

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