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内容简介
Thisbookisanintegrativeaccountofthenatureandcausesofcompetitiveadvan-tagebasedonsolidscholarlyresearchinmainstreamStrategicManagementandrelat-edacademicfields,illustratedwithextensivecontemporarybusinessexamples.Itis
intendedtoassistgeneralmanagersintheirstrategizingforsustainablecompetiti-veadvantageandpersistentsuperiorperformance.
ThisbookcanalsobeusedasanMBAorEMBAtextinStrategicManagementandas
sourcematerialsforexecutivetrainingprogramsansconsultingpractice.
作者简介
HaoMaisProfessorofManagemettandEMBADirectorofBeijingInternationalMBAProgram,ChinaCeterforEconomicResearch,PekingUniversity,Beijing,China.HehasalsobeenonthefacultyofBryantCollege,nowBryantUniversity,since1994.HeearnedhisPH..D.inStrategicManagementfromTheUniversityofTexasatAustin.Hiscurrentresearchinterestaarethenatureandcausesofcompetitiveadvantage,multiplemarketcompetition,andtheentepreneurialprocess.HisresearchappearsinAcademyofManagementReview,JournalofInternationalManagemant,BusinessHorizonsOrganizationalDynamicsandManagementDecision,amongothers.
目录
Acknowledgement
Introduction
PARTONE
AnatomyofCompetitiveAdvantage
Chapter1WhatisComperitiveAdvantage
Chapter2SELECT:AnIntegtiveFramework
Chapter3DynamicAdvantageandPositionalAdvantage
Chapter4LuckandCompetitiveAdvantage
Chapter5ManagerialInitiative,StrategicManeuver,andStrategicCo-option
Chapter6TheSustainabilityChllenge
Chapter7CompetitiveAndvantageandFirmPerformance
PARTTWO
ConstellationofCompetitiveAdvantages
Chapter8ARTS:AnIntegrativeFramework
Chapter9Advantage-BasedViewofTheFirm
Epilogue
Bibiography
SubjectIndex
NameIndex
