高等院校“十三五”规划教材——经济管理系列外贸英语函电/蔡惠伟_PDF下载[49MB-百度云]蔡惠伟

本书特色

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《外贸英语函电》是一本国际经济与贸易专业核心课程的实战教程，取材真实，内容覆盖面适当，包括外贸交易过程的所有环节，如：与外方建立业务关系、资信调查、询盘、发盘、还盘、促销、下订单、签约、包装、投保、装运、索赔理赔、安全收汇以及参加展会、灵活贸易、各种商务活动的文件处理等。反映了当今世界进出口业务的现实，例文能真切反映交易的实际过程，注重培养学生的实际应用能力，直面企业对学生的就业需求。编排特别讲究教学法，体例设计高度符合教学需要，方便任课教师组织课堂教学。
《外贸英语函电》适合国际经济与贸易专业的学员、外贸工作者以及有需要同外商进行有效沟通的其他专业在职从业人员参考使用，可以作为大学教学用书、公司培训用书以及自学参考用书。

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内容简介

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《外贸英语函电》是一本靠前经济与贸易专业核心课程的实战教程，取材真实，内容覆盖面适当，包括外贸交易过程的所有环节，如：与外方建立业务关系、资信调查、询盘、发盘、还盘、促销、下订单、签约、包装、投保、装运、索赔理赔、安全收汇以及参加展会、灵活贸易、各种商务活动的文件处理等。反映了当今世界进出口业务的现实，例文能真切反映交易的实际过程，注重培养学生的实际应用能力，直面企业对学生的就业需求。编排特别讲究教学法，体例设计高度符合教学需要，方便任课教师组织课堂教学。
《外贸英语函电》适合靠前经济与贸易专业的学员、外贸工作者以及有需要同外商进行有效沟通的其他专业在职从业人员参考使用，可以作为大学教学用书、公司培训用书以及自学参考用书。

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目录Unit One Job Requirements and the Forms of Business Letters 1Part One Job Requirements 2Part Two The Forms of Business Letters 4I. Traditional Business Letter 4II. Fax 7III. Email 8Summary 9Exercise 9Unit Two Establish Business Relations 13Introduction 14Business Letters 14Pattern A of Business Letters 18Relevant Terms 18Useful Phrases 19Summary 19Exercises 20Unit Three Credit Inquiry 25Introduction 26Business Letters 27Pattern B of Business Letters 31Relevant Terms 31Useful Phrases 32Summary 32Exercises 32Unit Four Enquiries and Replies 37Introduction 38Business Letters 38Pattern C of Business Letters 43Relevant Terms 43Useful Phrases 43Summary 44Exercises 44Unit Five Quotations and Proforma Invoices 49Introduction 50Business Letters 50Pattern D of Business Letters 55Relevant Terms 56Useful Phrases 56Summary 56Exercises 57Unit Six Offers, Counter-offers and Re-counter Offers 63Introduction 64Business Letters 64Pattern E of Business Letters 68Relevant Terms 68Useful Phrases 69Summary 69Exercises 69Unit Seven Orders and Their Fulfillment 77Introduction 78Business Letters 78Pattern F of Business Letters 82Relevant Terms 82Useful Phrases 83Summary 83Exercises 83Unit Eight Sales Confirmation 89Introduction 90Business Letters 90Pattern G of Business Letters 95Relevant Terms 95Useful Phrases 95Summary 96Exercises 96Unit Nine Terms of Payment 111Introduction 112Business Letters 113Pattern H of Business Letters 117Relevant Terms 117Useful Phrases 118Summary 119Exercises 119Unit Ten Packing 125Introduction 126Business Letters 126Pattern I of Business Letters 129Relevant Terms 130Useful Phrases 130Summary 130Exercises 131Unit Eleven Insurance 135Introduction 136Business Letters 136Pattern J of Business Letters 139Relevant Terms 140Useful Phrases 140Summary 140Exercises 141Unit Twelve Shipping Instructions and Shipping Advice 145Introduction 146Business Letters 146Pattern K of Business Letters 150Relevant Terms 150Useful Phrases 151Summary 151Exercises 152Unit Thirteen Trade Disputes and Settlement 157Introduction 158Business Letters 158Pattern L of Business Letters 164Relevant Terms 165Useful Phrases 165Summary 166Exercises 166Unit Fourteen Sales Promotion 173Introduction 174Business Letters 174Pattern M of Business Letters 178Relevant Terms 179Useful Phrases 179Summary 179Exercises 180Unit Fifteen Expos 185Introduction 186Business Letters 186Pattern N of Business Letters 190Relevant Terms 191Useful Phrases 191Summary 191Exercises 191Unit Sixteen Flexible Trade (I) 199Introduction 200Business Letters 200Pattern O of Business Letters 208Relevant Terms 208Useful Phrases 208Summary 208Exercises 209Unit Seventeen Flexible Trade (II) 213Introduction 214Business Letters 214Pattern P of Business Letters 219Relevant Terms 220Useful Phrases 220Summary 220Exercises 220Unit Eighteen Miscellaneous 225Introduction 226Business Documents 226Relevant Terms 235Useful Phrases 235Summary 235Exercises 236Appendix I 241Appendix II 243　　　　　　　　