中国会展产业发展:居民的感知研究_PDF下载[88MB-百度云]周超

本书特色

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本书以杭州城市居民为主要研究对象，通过“定性和定量分析法”来了解城市居民是如何感知和评定会展产业的发展对城市的各方面及居民日常生活的影响。调查结果显示了许多不同领域的观点，其中一个较为普遍的观点是“利益感知的衡取舍”或者可以解释成“两利相较取其重”。以此可以发现城市居民即便了解会展所能带来的负面影响，比如游客的大量增加、环境的破坏、城市拥堵的恶化等，但城市居民对正面效应例如经济效应、城市知名度提升的关注依然超过了对负面影响的关注。

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作者简介

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周超，女，1979年出生，浙江杭州人，祖籍江苏徐州，现为浙江外国语学院教师。本科专业为传媒，曾任浙江电视台经济生活频道“之江新闻”编辑记者。后出国留学至新西兰怀卡托大学，获管理学-旅游管理

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Chapter One Introduction 1.1 Background 1.2 MICE Development 1.3 MICE Development in China 1.4 Hangzhou’s General Information 1.5 Hangzhou’s Tourism Development 1.6 Hangzhou’s MICE Development 1.7 Main Questions oftheBookChapter Two Literature Review 2.1 Introduction 2.2 General Concepts of Event 2.3 Typologies of Events 2.4 Event Tourism (MICE) 2.5 MICE Tourism Development History 2.6 Chinas MICE Tourism Development 2.7 MICE Market Competition 2.8 Event Tourism Competitive Capacity 2.9 Event Management 2.10 Involvement 2.11 MICE Impacts 2.12 Chapter SummaryChapter Three Methodology 3.1 Introduction 3.2 Research Paradigms 3.3 Alternative Research Methods 3.4 General Research Process 3.5 Chapter SummaryChapter Four Pilot Study: Qualitative Research Analysis 4.1 Introduction 4.2 Motivation 4.3 Media Involvement 4.4 MICE Impacts 4.5 MICE Competition Between Cities 4.6 Chapter SummaryChapter Five Sample Characteristics and Overall Results 5.1 Introduction 5.2 Data Collection 5.3 Demographics of Survey Respondents 5.4 Correlation Between Demographics 5.5 Correlation of Monthly Salary, Education Level, Employment Status, Transportation Choices, and Age 5.6 MICE Attendance Experience 5.7 Descriptive Analysis of Measurement Scales 5.8 The Role of Socio-demographic Variables 5.9 Chapter Summary Chapter Six Data Reliability and Exploratory Factor Analysis 6.1 Introduction 6.2 Factor Analysis 6.3 Factor Analysis for the Scale–Impacts of Events on the City 6.4 Factor Analysis for the Scale–Impacts of Events on Personal Lives 6.5 Factor Analysis for the Scale–Importance of Events Based on Statement Assessments 6.6 Chapter SummaryChapter Seven Cluster Analysis 7.1 Introduction 7.2 Clusters Based on Perceptions of MICE Impacts on the City 7.3 Characteristics of the Clusters 7.4 Combining Nominal Data with Psychometric Data 7.5 Chapter SummaryChapter Eight Examining Causal Relationships 8.1 Introduction 8.2 Determining the Evaluation of MICE on Hangzhou’s Economic Development 8.3 Determining the Evaluation of MICE Impacts on Long-term City Development 8.4 Determining the Evaluation of MICE Impacts on the City Image in the World 8.5 Determining the Evaluation of Whether Too Much Money Is Spent on MICE 8.6 Path Analysis 8.7 Chapter SummaryChapter Nine Residents’ Opinions and Behaviours 9.1 Introduction 9.2 Possible Positive and Negative Impacts of the MICE Industry in Hangzhou 9.3 Past Behaviours of the Sample 9.4 Chapter SummaryChapter Ten Discussion and Conclusion 10.1 Introduction 10.2 Role of Government 10.3 Better Event Management 10.4 Public’s Understanding of’Events’ 10.5 Competition Awareness 10.6 Public Involvement 10.7 Research Contributions 10.8 Concluding CommentsReferencesAppendixIndex