实用商贸英语项目化教程_PDF下载[106MB-百度云]崔红梅

本书特色

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崔红梅、马亚丽、刘秀娥主编的这本《实用商贸英语项目化教程》是针对高职高专商贸类专业学生所编写的英语教材，根据高职院校的商务英语教学要求和商贸类工作职位要求编写，秉持实用性、针对性以及科学性的原则，为学习者提供了丰富、真实、生动的英语素材，涵盖了商务领域的典型工作场景，有利于学习者提高商贸英语知识技能，培养跨文化交流意识，胜任商贸类工作。

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unit 1 job interview a job interview a job advertisement a cover letter resumeunit 2 office work answering a phone call asking for a leave equal work, unequal pay leaving noteunit 3 business trip in the hotel airplane ticket questionnairesunit 4 client reception welcoming the guest at the airport entertaining clients at a welcoming party invitationunit 5 brand and marketing marketing strategy viral marketing marketing re-mix advertisementunit 6 enquiry and offer making an enquiry and an offer an enquiry letter and an offer letter faxunit 7 counteroffer and order bargain on price placing an order an order letter counteroffer letterunit 8 payment making payment by lc payment instruments collection lettersunit 9 packing and shipment packing matters advancing shipment wrap rage letter of shipmentunit 10 insurance insurance practice of picc insurance consulting how to get cargo insurance letter of insuranceunit 11 complaints and settlement accepting a claim rejecting a claim dealing with customer’s complaints letter of complaints and claimsunit 12 public relations arranging a news conference crisis public relations press releasekeysappendix 1 business english glossaryappendix 2 commercial invoiceappendix 3 packing listappendix 4 bill of ladingappendix 5 insurance policyappendix 6 sales contractreference