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内容简介
本书介绍了世界知名公司麦当劳公司是怎样创建, 并成长为世界知名公司的。其内容包括: 始于汉堡包 ; 麦当劳的版图 ; 特许经营热潮 ; 掌门人更迭 ; 局势扭转。
目录
Chapter One Beginning with Burgers
Chapter Two McDonald’s on the Map
Chapter Three Franchise Fever
Chapter Four Changing of the McGuard
Chapter Five Trying for a Turnaround
中文参考译文
Chapter Two McDonald’s on the Map
Chapter Three Franchise Fever
Chapter Four Changing of the McGuard
Chapter Five Trying for a Turnaround
中文参考译文