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本书特色
张中宁编著的《商务英语精读(第3册高等院校商务英语专业核心课精品系列教材)》以外贸企业和跨国公司从事国际商务活动时所经历的各个环节为主线，以它们的经营活动所面临的内外环境、所涉及的因素为纲，以既阐述国际商务知识，又培养英语语言能力和跨文化商务交际能力为指导思想，真实地再现这类企业从事国际商务活动的自然流程。
内容简介
张中宁编著的《商务英语精读(第3册高等院校商务英语专业核心课精品系列教材)》以外贸企业和跨国公司从事国际商务活动时所经历的各个环节为主线，以它们的经营活动所面临的内外环境、所涉及的因素为纲，以既阐述国际商务知识，又培养英语语言能力和跨文化商务交际能力为指导思想，真实地再现这类企业从事国际商务活动的自然流程。
目录
unit 1 motivations to go abroad
section one: business communications
making an offer
section two: text
motivations to go abroad
section three: exercises
section four: biz fueling station
section five: business reading
concerns and problems of going international
unit 2 international market research
section one: business communications
doing business in china
section two : text
international market research
section three: exercises
section four: biz fueling station
section five: business reading
market research in management
unit 3 determining research objectives
section one: business communications
decision making in china
section two: text
determining research objectives
section three: exercises
section four: biz fueling station
section five: business reading
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