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内容简介
本书在借鉴和吸收国内外战略管理理论和最新研究成果的基础上，密切结合国内企业战略管理的实际情况，介绍了战略管理的基础知识、基本方法和战略管理的前沿问题。本书积极体现习近平新时代中国特色社会主义发展观，将课程开发与“课程思政”紧密结合起来，改革思路进一步突显中国情景下新时代战略管理理论与实践发展前沿问题，聚焦工商管理领域的战略管理问题的同时兼顾宏观战略管理的理论与实践，增加了战略管理课程学习的实践环节。
目录
1．1 Concept
1．2 The Competitive Landscape
1．3 The I/O Model of Above-Average Returns
1．4 The Resource-Based Model of Above-Average Returns
1．5 Vision and Mission
1．6 Stakeholders
Chapter 2 The External Environment Analysis
2．1 The General， Industry， and Competitor Environments
2．2 External Environmental Analysis
2．3 Segments of the General Environment
2．4 Industry Environment Analysis
2．5 Interpreting Industry Analyses
2．6 Strategic Croups
Chapter 3 The Internal Organization
3．1 Analyzing the Internal Organization
3．2 Resources， Capabilities， and Core Competencies
3．3 Core Competencies
3．4 Outsourcing
3．5 Strategic Decisions
Chapter 4 Business-Level Strategy
4．1 Business-Level Strategy
4．2 Customers： Their Relationship with Business-Level Strategies
4．3 The Purpose of a Business-Level Strategy
4．4 Types of Business-Level Strategies
Chapter 5 Competitive Behavior
5．1 A Model of Competitive Rivalry
5．2 Competitor Analysis
5．3 Drivers of Competitive Actions
5．4 Competitive Rivalry
5．5 Likelihood of Attack
5．6 Likelihood of Response
5．7 Competitive Dynamics
Chapter 6 Corporate-Level Strategy
6．1 Levels of Diversification
6．2 Reasons for Diversification
6．3 Value-Creating Diversification
6．4 Diversification
6．5 Unrelated Diversification
6．6 Value-Neutral Diversification
6．7 Value-Reducing Diversification： Managerial Motives to Diversify
……
Chapter 7 Merger and Acquisition Strategies
Chapter 8 International Strategy
Chapter 9 Cooperative Strategy
Chapter 10 Corporate Governance
Chapter 11 Organizational Structure and Control
Chapter 12 Strategic Leadership
参考文献（References）
后记