商务英语_PDF下载[120MB-百度云]冯琳

本书特色

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　　the logic of this book starts with considering what the new graduates will experience when they look for jobs. how do they start and prepare？ how can they handle the new emerging problems in real business environment？ we try to combine as many contents as possible from job seeking to senior management technique， to illustrate a complete picture for students to learn. we hope this book is more than a textbook and readers can find the answers they want.

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sectionⅰ: fundamentals　unit 1: economic climate　unit 2: management introduction　unit 3: market and competition　unit 4: business entity　unit 5: corporate culture　unit 6: corporate governance & structuresection ⅱ: as an employee　unit 7: job description & title　unit 8: job advertisement & application　unit 9: job interview　unit 10: job mission statement　unit 11: employment contract　unit 12: new employee training　unit 13: office politics　unit 14: business letter　unit 15 : business call　unit 16: business graphs & charts　unit 17: business meeting　unit 18: effective presentation　unit 19: business travel　unit 20: business etiquettesection ⅲ: managing people　unit 21: organize a team　unit 22: motivation　unit 23: advertisement　unit 24: management strategy　unit 25: business report & case　unit 26: public relationssection ⅳ executive　unit 27: cfo & finance　unit 28: cto & technology innovation　unit 29: cio & stocks　unit 30: cmo & marketing　unit 31: ceo & business ethics　unit 32: cooreferences