新闻传播学专业英语:中英文双语版_PDF下载[151MB-百度云]赵树旺，栗文达，白杨编著

本书特色

[

赵树旺、栗文达、白杨编著的《新闻传播学专业英语》为中国高校新闻学与传播学专业本科生与研究生专用教材，主要目的为帮助学生学习国际新闻与传播先进经验，中英文双语版，主要内容包括新闻学、报纸、杂志、图书、电台、电视、电影、网络、媒介融合、传播学、传播模式、传播效果等十二章内容，编著原则志在站在学术和媒体发展的前沿，打造同类图书中的精品。

]

内容简介

[

本书旨在通过12单元的36篇文章, 将新闻传播的现实与未来、理论与实践展现在读者面前。

]

unit 1 journalism 1 what is journalism? 2 news values 3 normative theories of pressunit 2 newspaper 1 who killed the newspaper? 2 making news pay: reinventing the newspaper 3 newspapers managers: who does whatunit 3 magazine 1 the magazine industry: non-news is good news 2 reading between the lines 3 academic publishing: open sesameunit 4 book 1 book categories 2 the transformation of the book industry. disappearing ink 3 the future of publishing: e-publish or perishunit 5 radio 1 five companies that will define the future of radio 2 name that tune-in: who will emerge as the future of radio? 3 international broadcasters: waves in the webunit 6 television 1 television companies in the united states 2 here, there and everywhere: television is spreading in new directions 3 an interactive futureunit 7 movie 1 hollywood’s big six are profiting from unoriginality 2 film is dead? what else is new? 3 for hollywood, the future is here. it’s just not evenly distributedunit 8 internet 1 person of the year: you 2 the end of mass media: coming full circle 3 social media: the people formerly known as the audienceunit 9 media convergence 1 media convergence 2 convergence of tv and computer 3 vision of convergenceunit 10 communicaiton 1 what is communication? 2 human communication 3 mass communicationunit 11 communication models 1 lasswell’s model of communication 2 osgood-schramm model of communication 3 riley&riley model of communicationunit 12 communication effects 1 agenda setting theory 2 the spiral of silence theory 3 cultivation theory