当代商务英语综合教程-3-第2版-学生用书

本书特色

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《当代商务英语综合教程》教材初版针对新形势对技能型人才的需要，及高职高专商务英语学生大量增加而配套合适教材匮乏，专门编写。教材吸取任务型教学理念，语言与商务并重，重在培养学生职业能力。修订版教材替换了近一半的选材，保证教材的时代感和典型性并重；根据初版教材使用情况精简内容，更符合教学实际。

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作者简介

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吕乐，女， 教授，硕士。现任上海理工大学外语学院院长、上海 – 纽约国际联合语言学院院长、硕士生导师。本科教学主要讲授课程包括：英语词汇学、跨文化交际学；研究生教学主要教授课程包括：词汇语义学、跨文化交际学。主要研究领域有：词汇语义学、跨文化交际学、语言教学。近年来在权威刊物（《外国语》，《外语界》）、核心刊物（《外语与外语教学》，《辞书研究》）、国内外有关杂志和国际会议论文集中发表论文 30余篇。

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目录

Unit 1 Text A Spotlight on Copenhagen Language m Use Text B How to Create True CustomerAdvocatesUnit 2 Text A A Coke and a Smile Language m Use Text B Knowing Customer InternalFeelings Builds the Bridge to High SalesUnit 3 Text A The Rich Man and the PoorMan Language m Use Text B Look up! Big Bucks inBillboardsUnit 4 Text A The Power of a Blue BoxUnit 1

Text A Spotlight on Copenhagen

Language m Use

Text B How to Create True Customer
Advocates
Unit 2

Text A A Coke and a Smile

Language m Use

Text B Knowing Customer Internal
Feelings Builds the Bridge to High Sales
Unit 3

Text A The Rich Man and the Poor
Man

Language m Use

Text B Look up! Big Bucks in
Billboards
Unit 4

Text A The Power of a Blue Box

Language in Use

Text B China’s Commercial Ties
with EU
Unit 5

Text A The Value of Time

Language in Use

Text B Howard Schultz: What Next？
Unit 6

Text A 30 is not the New 20

Language in Use

Text B How to Organize Your
Business
Unit 7

Text A Only Children: Finding the
Middle Ground Between Lonely and Lionized

Language m Use

Text B Planning a Positive Cash
Flow
Unit 8

Text A British Pub Culture

Language in Use

Text B A Copycat is Far from
Second Best in Business
Unit 9

Text A Home

Language in Use

Text B Three-point Turn —
Hyundai in America
Unit 10

Text A My Bank Account

Language m Use

Text B The Future of E-Commerce
Unit 11

Text A Leave Your Hat On, but
Lose the Jeans

Language in Use

Text B The Internet Changes Rules
of Game
Unit 12

Text A One Man Talking

Language in Use

Text B Franchising Pros and Cons:
Is Franchising Right for You?
Unit 13

Text A Night
Language
m Use

Text B Creating a High
Performance Culture — Breathe in and out
Unit 14

Text A I Know Why the Caged Bird
Sings

Language in Use

Text B The Culture of
Collaboration: Building Bridges for Success
Unit 15

Text A Flowers in the Sky

Language in Use

Text B The Truth Behind the
Tagline of KFC
Unit 16

Text A Learning is More than a
Lecture

Language in Use

Text B The Hidden Indicators of a
Failing Project
Appendix: Intercultural Communication
Glossary信息

封面

书名:当代商务英语综合教程-3-第2版-学生用书

作者:何兆熊

页数:264

定价:¥39.0

出版社:华东师范大学出版社

出版日期:2016-09-01

ISBN:9787567517677

PDF电子书大小:49MB 高清扫描完整版

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