跨文化商务交际

内容简介

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本书共12个单元, 从文化总论、文化传统、价值观、身势语、人际交往等各个层面和维度分析了中西文化的差异, 并通过对真实的跨文化交际案例的探讨归纳出各种场景下适当的应对方法。

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目录

Unit 1 Intercultural Communication in a Globalization Context Pre-class Activity Read to Learn More Kaleidoscope Mini-case Study After-class ExercisesUnit 2 Concept of Culture Pre-class Activity Read to Learn More Kaleidoscope Mini-case Study After-class ExercisesUnit 3 Conflicts of Systems Pre-class Activity Read to Learn More Kaleidoscope Mini-case Study After-class ExercisesUnit 4 Cultural Patterns Pre-class Activity Read to Learn More Kaleidoscope Mini-case Study After-class ExercisesUnit 5 Conflicts and Adjustment of Cultural Values Pre-class Activity Read to Learn More Kaleidoscope Mini-case Study After-class ExercisesUnit 6 Time and Culture Pre-class Activity Read to Learn More Kaleidoscope Mini-case Study After-class ExercisesUnit 7 Verbal Communication: The Way People Speak Pre-class Activity Read to Learn More Kaleidoscope Mini-case Study After-class ExercisesUnit 8 Nonverbal Communication: Speaking Without Words Pre-class Activity Read to Learn More Kaleidoscope Mini-case Study After-class ExercisesUnit 9 Interpersonal Relationships: Friendship and Facework Pre-class Activity Read to Learn More Kaleidoscope Mini-case Study After-class ExercisesUnit 10 Work: Practices and Attitudes Pre-class Activity Read to Learn More Kaleidoscope Mini-case Study After-class ExercisesUnit 11 Intercultural Negotiation Pre-class Activity Read to Learn More Kaleidoscope Mini-case Study After-class ExercisesUnit 12 Building a Team with Intercultural Competence Pre-class Activity Read to Learn More Kaleidoscope Mini-case Study After-class Exercises参考文献

封面

书名:跨文化商务交际

作者:柯威主编

页数:166页

定价:¥36.0

出版社:重庆大学出版社

出版日期:2017-07-01

ISBN:9787568902007

PDF电子书大小:124MB 高清扫描完整版

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