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内容简介
本书是探索校企合作人才培养模式的成果，内容涉及展会的作用、展位分类、设计与搭建、展馆规则、展前、展中、展后的相关筹备工作、展会预算、潜在客户转化、展品运输、 主要展会业发展概况、知识产权保护、 会展城市和人文地理等。 本书主编在 展会领域工作了近30年，有丰富的实战经验，在编写过程中突出实务，淡化理论，将 展会各链条知识有机串联在一起。 本书实用性强，以提升学生的综合素养为主要目标，可作为商务英语、会展经济与管理、 经济与贸易等本专科学生的教材，也可以作为外贸企业的培训教材。
作者简介
崔翔勇，男，汉族，硕士研究生学历， 翻译，美国普渡大学访问学者，河北经贸大学、科技大学等高校客座教授，联合国ITC（ 贸易中心）认证的 贸易企业发展与管理咨询师、培训专家，美国会展咨询有限公司中国首席代表，河北爱德会展服务有限公司 顾问，合众跨境信息科技河北有限公司CEO。1996年至2017年曾在河北省贸促会展览部任职，在60多个 和地区组织过500余场次展览会，相继出版《出国展览实务》《 贸易操作实务》《跨境电商产品描述英文写作》等。
目录
UNIT 1 TRADE FAIRS
展会知识
Reading 1 Trade Fairs as Part of the Marketing Mix
Reading 2 Aims of Participation in Trade Fairs
Reading 3 Manning the Stand
ENGLISH FOR WORKPLACE COMMUNICATION
UNIT 2 PREPARING A TRADE FAIR
展会知识
Reading 1 Step-by–Step Guide to Successful Trade Show Preparation
Reading 2 Preparing Sales Literature and Exhibit
Reading 3 Effective Advertising for Your Trade Show Booth
ENGLISH FOR WORKPLACE COMMUNICATION
UNIT 3 ATTENDING A TRADE FAIR
展会知识
Reading 1 Lead, Follow, or Get Out of the Way
Reading 2 How to Quantify Your Target Audience
Reading 3 Made to Measure: A Conversation with Joe Federbush
ENGLISH FOR WORKPLACE COMMUNICATION
UNIT 4 FLOWING UP A TRADE FAIR
展会知识
Reading 1 Best Practices: How to Convert Leads with Trade Show Follow-up
Reading 2 Prompting and Responding to Sales Enquiries
Reading 3 Preparing the Export Order for Distribution
ENGLISH FOR WORKPLACE COMMUNICATION
UNIT 5 GLOBAL EXHIBITION INDUSTRY
展会知识
Reading 1 German Exhibition–Number One Worldwide
Reading 2 Exhibition Venues in the United States
Reading 3 Global Exhibitions Day: Industry Needs to Promote its Positive Impact on UK Trade
ENGLISH FOR WORKPLACE COMMUNICATION
UNIT 6 WORLD FAMOUSE TRADE FAIRS
展会知识
Reading 1 The Inspired Home Show
Reading 2 The National Hardware Show
Reading 3 Restart for the Automotive Aftermarket: Automechanika Frankfurt
ENGLISH FOR WORKPLACE COMMUNICATION
UNIT 7 PROTECTION OF INTELLECTUAL PROPERTY RIGHTS AT EXHIBITIONS
展会知识
Reading 1 UFI Recommendations for the Protection of Intellectual Property Rights
Reading 2 Messe Frankfurt Against Copying-Our Initiative for Protecting Your
Reading 3 How Exhibitors Can Protect Their Intellectual Property at Trade Shows
ENGLISH FOR WORKPLACE COMMUNICATION
UNIT 8 BUDGETS IN TRADE FAIR
展会知识
Reading 1 Let’s Make a Deal
Reading 2 This Old Exhibit: How to Refresh a Tired Booth
Reading 3 Downsizing
ENGLISH FOR WORKPLACE COMMUNICATION
UNIT 9 BASIC KNOWLEDGE ABOUT TRADE FAIRS
展会知识
展会知识
Reading 1 Trade Fairs as Part of the Marketing Mix
Reading 2 Aims of Participation in Trade Fairs
Reading 3 Manning the Stand
ENGLISH FOR WORKPLACE COMMUNICATION
UNIT 2 PREPARING A TRADE FAIR
展会知识
Reading 1 Step-by–Step Guide to Successful Trade Show Preparation
Reading 2 Preparing Sales Literature and Exhibit
Reading 3 Effective Advertising for Your Trade Show Booth
ENGLISH FOR WORKPLACE COMMUNICATION
UNIT 3 ATTENDING A TRADE FAIR
展会知识
Reading 1 Lead, Follow, or Get Out of the Way
Reading 2 How to Quantify Your Target Audience
Reading 3 Made to Measure: A Conversation with Joe Federbush
ENGLISH FOR WORKPLACE COMMUNICATION
UNIT 4 FLOWING UP A TRADE FAIR
展会知识
Reading 1 Best Practices: How to Convert Leads with Trade Show Follow-up
Reading 2 Prompting and Responding to Sales Enquiries
Reading 3 Preparing the Export Order for Distribution
ENGLISH FOR WORKPLACE COMMUNICATION
UNIT 5 GLOBAL EXHIBITION INDUSTRY
展会知识
Reading 1 German Exhibition–Number One Worldwide
Reading 2 Exhibition Venues in the United States
Reading 3 Global Exhibitions Day: Industry Needs to Promote its Positive Impact on UK Trade
ENGLISH FOR WORKPLACE COMMUNICATION
UNIT 6 WORLD FAMOUSE TRADE FAIRS
展会知识
Reading 1 The Inspired Home Show
Reading 2 The National Hardware Show
Reading 3 Restart for the Automotive Aftermarket: Automechanika Frankfurt
ENGLISH FOR WORKPLACE COMMUNICATION
UNIT 7 PROTECTION OF INTELLECTUAL PROPERTY RIGHTS AT EXHIBITIONS
展会知识
Reading 1 UFI Recommendations for the Protection of Intellectual Property Rights
Reading 2 Messe Frankfurt Against Copying-Our Initiative for Protecting Your
Reading 3 How Exhibitors Can Protect Their Intellectual Property at Trade Shows
ENGLISH FOR WORKPLACE COMMUNICATION
UNIT 8 BUDGETS IN TRADE FAIR
展会知识
Reading 1 Let’s Make a Deal
Reading 2 This Old Exhibit: How to Refresh a Tired Booth
Reading 3 Downsizing
ENGLISH FOR WORKPLACE COMMUNICATION
UNIT 9 BASIC KNOWLEDGE ABOUT TRADE FAIRS
展会知识