跨文化商务交际_PDF下载[38MB-百度云]周小微，陈永丽主编

内容简介

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本书通过一个个具体典型的商务案例及经典的跨文化事件分析讨论，加深学生对不同文化的认识，增加跨文化敏感性和实际交际能力，同时激活思维，培养学生发现和分析问题的能力。

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unit one communication and intercultural
communication
　reading 1 communication
　reading 2 communication in a global village
　reading 3 intercultural communication
unit two culture and language
　reading 1 culture
　reading 2 the iceberg model of culture
　reading 3 coping with cultural differences
　reading 4 culture shock–new york city to rural france
　reading 5 ctilture and language—language mirrors
values
　reading 6 translation and culture
unit three verbal communication
　reading 1 the meaning in words
　reading 2 the cultural connotation of chinese kinship
terms
　reading 3 how to manage verbal intercultural communication
effectively