商务英语函电.第2版

本书特色

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本书是省级精品课程“外贸英语函电”的配套教材，是根据高等职业教育“强化技能，贴近岗位”的特点和要求，在原“十一五”规划教材的基础上修订而成的。本书内容涵盖商务书信基础知识以及建立业务关系、商务谈判、订立合同、付款方式、包装、保险、装运、投诉和索赔等外贸业务流程。每章涉及一个外贸行业，遵循了“应用性原则”，突出了外贸信函技能的训练。每章包括学习目标、背景知识、案例分析（常用短语和典型例句、样信）、小技巧、补充阅读、常犯错误、生词表、行业词汇、信函注释及练习等10个部分。

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目录

目 录第2版前言Chapter 1 Fundamentals of Business Communication11.1 Letter11.2 Fax81.3 E-mail121.4 Other Commonly Used Methods of Communication16Additional Reading18Common Errors Made by Students20Vocabulary20Supplementary Vocabulary for Garments21Exercises22Chapter 2 Establishing Business Relations25Case Study26Additional Reading33Common Errors Made by Students36Vocabulary36Supplementary Vocabulary for Toys37Notes to Text37Exercises39Chapter 3 Business Negotiation41Part 1 Enquiries and Replies42Part 2 Offers47Part 3 Counter Offers and Re-counter Offers52Part 4 Acceptance61Additional Reading62Common Errors Made by Students68Vocabulary68Supplementary Vocabulary for Arts &Crafts70Notes to Text70Exercises78Chapter 4 Signing a Contract82Case Study84Additional Reading95Common Errors Made by Students99Vocabulary100Supplementary Vocabulary for Electrical Appliances101Notes to Text102Exercises105Chapter 5 Terms of Payment108Part 1 Payment109Part 2 Urging Establishment of L/C114Part 3 L/C Amendment and Extension117Additional Reading121Common Errors Made by Students123Vocabulary123Supplementary Vocabulary for Mechanic Products124Notes to Text125Exercises130Chapter 6 Packing133Case Study133Additional Reading143Common Errors Made by Students145Vocabulary145Supplementary Vocabulary for Electronics146Notes to Text147Exercises149Chapter 7 Insurance151Case Study151Additional Reading158Common Errors Made by Students160Vocabulary160Supplementary Vocabulary for Lights161Notes to Text162Exercises165Chapter 8 Shipment168Case Study168Additional Reading179Common Errors Made by Students181Vocabulary181Supplementary Vocabulary for Mould Products182Notes to Text182Exercises183Chapter 9 Complaints and Claims185Case Study186Additional Reading195Common Errors Made by Students197Vocabulary197Supplementary Vocabulary for Chemical Products198Notes to Text199Exercises201附录204附录A Frequently Used Country and Area Codes204附录B Commonly Used Telex Abbreviations206附录C Expressions Commonly Used in Telex210参考文献211

封面

书名:商务英语函电.第2版

作者:王维平

页数:211

定价:¥34.0

出版社:机械工业出版社

出版日期:2017-07-22

ISBN:9787111410478

PDF电子书大小:132MB 高清扫描完整版