电子商务英语创新型教程

本书特色

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本书有8个单元，包括电子商务概述、网络营销、电子商务支付、电子商务物流、客户关系管理、电子商务风险管理、电子商务新趋势本书借鉴了国内外电子商务课程教材和业界*新技术和动态，结合大量的实际案例和模拟情境对话，用英语帮助电子商务等专业的学生梳理了相关课程的主要知识，突出了应用性、实践性，以通俗讲解概念、详细说明业务操作流程、技巧为主要原则，以循序渐进的方式帮助读者学习和应用电子商务英语。

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作者简介

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广州番禺职业技术学院外语外贸学院教师，主讲电商英语、商务英语等课程，教学经验丰富，发表论文数篇，参与课题数项。

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目录

Chapter 1　Introduction to Electronic Commerce　1
Part　1 Lead-in　2
Part　2 Intensive Reading　3
Text　A China’s Other E-commerce Giant Follows Its Own Path　3
Text　B Major Types of E-commerce　5
Part　3 Situational Dialogue　9
Dialogue　1 Running an Online Business　10
Dialogue　2 What Kind of E-commerce Suits Our Business　11
Part　4 Extensive Reading　13
Part　5 Self-assessment Exercises: Thinking and Practice　20
Chapter　2 E-marketing　23
Part　1 Lead-in　24
Part　2 Intensive Reading　25
Text　A How to Make Your E-mail Marketing Simple, Clear and Awesome　25
Text　B What’s SEO　27
Part　3 Situational Dialogue　30
Dialogue　1 Common Types of E-marketing　30
Dialogue　2 Social Media Networks in China　32
Part　4 Extensive Reading　33
Part　5 Self-assessment Exercises: Thinking and Practice　35
Chapter　3 Electronic Payment　39
Part　1 Lead-in　40
Part　2 Intensive Reading　41
Text　A How to Use PayPal on the Google Play Store　41
Text　B How to Use Apple Pay　43
Part　3 Situational Dialogue　45
Dialogue　1 Different Types of E-payment　45
Dialogue　2 How Electronic Payment Works　46
Part　4 Extensive Reading　47
Part　5 Self-assessment Exercises: Thinking and Practice　48
Chapter　4 Logistics Management　51
Part　1 Lead-in　52
Part　2 Intensive Reading　53
Text　A Amazon and Its Own Delivery　53
Text　B Using Logistics Technology to Start a Business　55
Part　3 Situational Dialogue　57
Dialogue　1 Send a Figure Through Express Mail　57
Dialogue　2 Tracking the Mail　59
Part　4 Extensive Reading　61
Part　5 Self-assessment Exercises:Thinking and Practice　63
Chapter　5 Customer Relationship Management　65
Part　1 Lead-in　66
Part　2 Intensive Reading　67
Text　A What is Social CRM　67
Text　B How to Serve Your Social CRM in a Better Way　68
Part　3 Situational Dialogue　71
Dialogue　1 Introduce the CRM into the Company’s Management System　71
Dialogue　2 How Could I Improve the Application of CRM in Sales　72
Part　4 Extensive Reading　73
Part　5 Self-assessment Exercises:Thinking and Practice　75
Chapter　6 Cyber-attack and Internet Fraud　79
Part　1 Lead-in　80
Part　2 Intensive Reading　81
Text　A How to Prevent Cyber-attack　81
Text　B Be Cautious When Shopping Online　83
Part　3 Situational Dialogue　86
Dialogue　1 Internet Fraud　86
Dialogue　2 Hacked E-mail Account　87
Part　4 Extensive Reading　89
Part　5 Self-assessment Exercises: Thinking and Practice　92
Chapter　7 Cross-border E-commerce　95
Part　1 Lead-in　96
Part　2 Intensive Reading　97
Text　A How to Develop Overseas Customers Online　97
Text　B How Not to Be a Spammer　99
Part　3 Situational Dialogue　102
Dialogue　1 Develop Foreign Customer by Face Book　103
Dialogue　2 E-mail Direct Marketing in Foreign Trade　105
Part　4 Extensive Reading　107
Part　5 Self-assessment Exercises: Thinking and Practice　110
Chapter　8 New Trends in E-commerce　113
Part　1 Lead-in　114
Part　2 Intensive Reading　115
Text　A The Era of “Internet ” in China　115
Text　B The Era of WeChat Business　118
Part　3 Situational Dialogue　121
Dialogue　1 Shopping with Smart Phone　122
Dialogue　2 Cash Burning on E-commerce　124
Part　4 Extensive Reading　126
Part　5 Self-assessment Exercises: Thinking and Practice　131
附录1　阅读篇章译文　135
附录2　课后练习参考答案　151
附录3　2010—2014年全国自考《电子商务英语》试卷及答案　161信息

封面

书名:电子商务英语创新型教程

作者:吴含

页数:205

定价:¥42.0

出版社:人民邮电出版社

出版日期:2016-10-01

ISBN:9787115430953

PDF电子书大小:87MB 高清扫描完整版