管理-第10版-双语教学版

本书特色

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《管理》（第10 版，双语教学版）主要讲述企业的创办与发展以及运营管理等商学知识，具体内容包括企业的组织形式，小企业、创业企业和特许经营，管理的本质，组织、团队和沟通，服务与生产运营管理。本书保留了原版书中全部英文及其教材要素，编者对目录以及部分专业词汇进行了翻译，书中还引用了一些新鲜有趣的商业案例、习题，语言简练，通俗易懂。

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内容简介

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《管理》（第10 版，双语教学版）摘编自Business: A Changing World（10e）一书，该书是美国同类书市场领导品牌。加州大学伯克利分校等多所著名大学选择该书作为通识课“商学导论”的教材，并对本书的教学实用性持一致好评。*作者O.C. 费雷尔教授，曾担任美国营销协会学术委员会主席，其研究领域包括全球商业、市场营销和商业伦理

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作者简介

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作者O.C.费雷尔教授，曾担任美国营销协会学术委员会主席，其研究领域包括全球商业、市场营销和商业伦理。他致力于开发教学资源以让学生和教师更好地理解日趋复杂的全球商业环境，并在教学过程中采用本书作为教材，通过与学生和其他教师的沟通深入了解商学导论课程的教学需要，这使本书有机会得以不断改进。其妻子琳达·费雷尔教授为本书第三作者，现任市场营销科学学会主席，曾在麦当劳和必胜客的广告公司负责其广告培训、市场营销管理工作，丰富的实践经验使得她对市场营销及商业伦理有着独到的见解和深刻的洞察。杰弗里·赫特为圣保罗大学金融学教授，主要讲授投资学、公司理财和战略管理课程。他拥有深厚的全球商业开发的背景，尤其是环球金融市场和贸易关系方面。其所著教材曾被翻译成14种语言畅销31个国家。

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目录

CHAPTER 1
第1章
Options for Organizing Business 2 企业的组织形式
Enter the World of Business 进入商业世界
Shareholder Activism 3 股东激进主义
Introduction 4 引言
Sole Proprietorships 4 独资企业
Advantages of Sole Proprietorships 5 独资企业的优势
Disadvantages of Sole Proprietorships 6 独资企业的劣势
Partnerships 8 合伙企业
Types of Partnership 9 合伙企业的类型
Articles of Partnership 9 合伙条款
Advantages of Partnerships 10 合伙企业的优势
Disadvantages of Partnerships 12 合伙企业的劣势
Taxation of Partnerships 13 合伙企业的税负
Corporations 14 公司
Creating a Corporation 14 公司的创建
Types of Corporations 15 公司的类型
Elements of a Corporation 17 公司要素
Advantages of Corporations 19 公司的优势
Disadvantages of Corporations 20 公司的劣势
Other Types of Ownership 21 其他的所有权形式
Joint Ventures 21 合资企业
S Corporations 21 S 公司
Limited Liability Companies 22 有限责任公司
Cooperatives 22 合作社
Trends in Business Ownership: Mergers and
Acquisitions 23 企业所有权的发展趋势 ：合并与收购
So You’d Like to Start a Business 26
Review Your Understanding 27
Revisit the World of Business 28
Learn the Terms 28
Check Your Progress 28
Get Involved 28
Build Your Skills: Selecting a Form of
Business 29
Solve the Dilemma: To Incorporate or Not to
Incorporate 29
Build Your Business Plan: Options for
Organizing Business 30
See for Yourself Videocase: PODS Excels at
Organizing a Business 30
Team Exercise 31
CHAPTER 2
第2章
Small Business, Entrepreneurship, and Franchising 32 小型企业、创业企业和特许经营
Enter the World of Business 进入商业世界
Chobani Yogurt Fights for Dominance in the
Yogurt Market 33 乔巴尼抢占酸奶市场
Introduction 34 引言
The Nature of Entrepreneurship and Small
Business 34 创业企业和小型企业的实质
What Is a Small Business? 35 什么是小型企业
The Role of Small Business in the American
Economy 36 小型企业在美国经济中扮演的角色
Industries That Attract Small Business 38 吸引小型企业的行业
Advantages of Small-Business Ownership 40 小型企业的优势
Independence 40 自主性
Costs 41 成本
Flexibility 41 灵活性
Focus 41 专注
Reputation 41 声誉
Disadvantages of Small-Business Ownership 41 小企业的劣势
High Stress Level 42 高压力
High Failure Rate 42 高失败率
Starting a Small Business 44 小型企业的创办
The Business Plan 44 商业计划
Forms of Business Ownership 45 企业所有权形式
Financial Resources 45 融资来源
Approaches to Starting a Small Business 47 创办小型企业的方法
Help for Small-Business Managers 49 小型企业管理者可获得的帮助
The Future for Small Business 50 小型企业的未来
Demographic Trends 50 人口发展趋势
Technological and Economic Trends 51 科技与经济趋势
Making Big Businesses Act “Small” 52 大公司如何像小型企业那样行动
So You Want to Be an Entrepreneur or Small-Business
Owner 53
Review Your Understanding 53
Revisit the World of Business 54
Learn the Terms 54
Check Your Progress 55
Get Involved 55
Build Your Skills: Creativity 55
Solve the Dilemma: The Small-Business
Challenge 56
Build Your Business Plan: Small Business,
Entrepreneurship, and Franchising 57
See for Yourself Videocase: Sonic—A
Successful Franchise with an Old-Fashioned Drive-In Experience 57
Team Exercise 58
CHAPTER 3 第3章
The Nature of Management 60 管理的本质
Enter the World of Business 进入商业世界
The Importance of Middle Managers 61 中层管理者的重要性
Introduction 62 引言
The Importance of Management 62 管理的重要性
Management Functions 63 管理的职能
Planning 63 规划
Organizing 67 组织
Staffing 67 人员配置
Directing 68 指导
Controlling 69 控制
Types of Management 70 管理的类型
Levels of Management 70 管理层级
Areas of Management 73 管理的领域
Skills Needed by Managers 75 管理者需要的技能
Technical Expertise 75 专业技能
Conceptual Skills 76 概念化技能
Analytical Skills 76 分析技能
Human Relations Skills 76 人际交往技能
Leadership 76 领导力
Employee Empowerment 79 员工授权
Decision Making 79 决策制定
Recognizing and Defining the Decision
Situation 80 识别和界定决策情形
Developing Options 81 制订可选方案
Analyzing Options 81 分析可选方案
Selecting the Best Option 82 选择*佳方案
Implementing the Decision 82 执行决策
Monitoring the Consequences 82 监测效果
Management in Practice 82 实践中的管理
So You Want to Be a Manager 84
Review Your Understanding 84
Revisit the World of Business 85
Learn the Terms 85
Check Your Progress 85
Get Involved 85
Build Your Skills: Functions of Management 86
Solve the Dilemma: Making Infi nity
Computers Competitive 87
Build Your Business Plan: The Nature of
Management 87
See for Yourself Videocase: Planning Drives
the Success of Ford Fusion 88
Team Exercise 89
CHAPTER 4
第4章
Organization, Teamwork, and Communication 90
组织、团队和沟通
Enter the World of Business 进入商业世界
CarMax Uses Decentralized Structure to
Support Teamwork 91 车美仕采用分权式组织结构加强团队合作
Introduction 92 引言
Organizational Culture 92 企业文化
Developing Organizational Structure 94 制定组织结构
Assigning Tasks 95 任务的分配
Specialization 95 专业化
Departmentalization 96 部门化
Assigning Responsibility 99 责任的分配
Delegation of Authority 100 授权
Degree of Centralization 100 集权程度
Span of Management 102 管理幅度
Organizational Layers 102 组织层级
Forms of Organizational Structure 103 组织结构的形式
Line Structure 103 直线式结构
Line-and-Staff Structure 104 直线参谋式结构
Multidivisional Structure 104 多事业部制结构
Matrix Structure 105 矩阵式结构
The Role of Groups and Teams in
Organizations 106 小组与团队在组织中的角色
Committees 107
委员会
Task Forces 107
特别工作组
Teams 107
团队
Communicating in Organizations 109 组织中的沟通
Formal Communication 110 正式沟通
Informal Communication Channels 111 非正式沟通渠道
Monitoring Communications 111 对沟通的监控
Improving Communication Effectiveness 112 提高沟通效率
So You Want a Job in Managing
Organizational Culture, Teamwork, and Communication 113
Review Your Understanding 113
Revisit the World of Business 114
Learn the Terms 114
Check Your Progress 114
Get Involved 115
Build Your Skills: Teamwork 115
Solve the Dilemma: Quest Star in Transition 116
Build Your Business Plan: Organization,
Teamwork, and Communication 116
See for Yourself Videocase: Zappos Creates
Organizational Structure and Culture with Teams 117
Team Exercise 117
CHAPTER
5 第5章
Managing Service and Manufacturing Operations 118 服务与生产运营管理
Enter the World of Business 进入商业世界
Manufacturers Use Remote Monitoring Systems
to Detect 制造厂商采用远程监控系统发现问题
Problems 119
Introduction 120 引言
The Nature of Operations Management 120 运营管理的本质
The Transformation Process 121 转化过程
Operations Management in Service Businesses 121 服务型企业的运营管理
Planning and Designing Operations Systems 125 运营系统的规划和设计
Planning the Product 125 产品规划
Designing the Operations Processes 126 运营流程的设计
Planning Capacity 127 产能规划
Planning Facilities 128 设施规划
Sustainability and Manufacturing 131 可持续发展与制造
Managing the Supply Chain 132 供应链管理
Purchasing 133 采购
Managing Inventory 133 库存管理
Outsourcing 135 外包
Routing and Scheduling 137 生产路径和日程安排
Managing Quality 138 质量管理
International Organization for
Standardization (ISO) 140 国际标准化组织
Inspection 141 检查
Sampling 141 抽样
Integrating Operations and Supply Chain
Management 142 运营和供应链管理的整合
So You Want a Job in Operations Management 143
Review Your Understanding 143
Revisit the World of Business 144
Learn the Terms 144
Check Your Progress 144
Get Involved 145
Build Your Skills: Reducing Cycle Time 145
Solve the Dilemma: Planning for Pizza 146
Build Your Business Plan: Managing Service
and
Manufacturing Operations 146
See for Yourself Vidoecase: Home Run Inn’s
Operational
Excellence Propels It to Top Spot 147
Team Exercise 147
Notes 148 注释
Glossary 154 术语表
Photo Credits 159 图片版权

封面

书名:管理-第10版-双语教学版

作者:O.C.费雷尔

页数:159

定价:¥48.0

出版社:人民邮电出版社

出版日期:2018-03-01

ISBN:9787115476357

PDF电子书大小:145MB 高清扫描完整版