旅游英语
本书特色
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本教材以旅游英语文献阅读为主要内容，适用于本专科院校的旅游管理专业学生、旅游业管理人员、旅游英语自学爱好者等。教材所选编的文章内容涵盖了旅游业的六大基本要素——餐饮、住宿、交通、观光、购物、娱乐，此外还涉及当前一些热点问题，如出境旅游等。文章全部选自*新的英文报纸杂志和英文旅游网站，语言原汁原味，内容丰富新颖，集实用性、趣味性和时代性于一体，有助于学生开阔视野，增长见识，了解旅游业的各个方面。
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作者简介
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马亮，黑龙江人，毕业于北京首都经济贸易大学，北京农学院学院园林学院旅游管理系系主任，中国生态协会生态旅游分会专家委员。出版教材有《观光农业导游基础》、《市场营销学》 、《旅游经济学》等。
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目录
unit 1 tourism development 1text a china’s travel and tourism market takes off 1words and expressions 7key concepts 10notes 11exercises 11text b tour operators gaze into their crystal balls 14words and expressions 18key concepts 20notes 20exercises 21case study the future of the travel industry unquestionably is a connected one 24unit 2 outbound tourism 26text a developments in china’s outbound tourism in recent years 26words and expressions 30key concepts 32notes 32exercises 34text b chinese tourism: the good, the bad and the backlash 37words and expressions 41key concepts 42notes 43exercises 44case study young hands drive surge in overseas travel 48unit 3 food culture 50text a chinese food cultural profile 50words and expressions 54key concepts 56notes 57exercises 58text b an introduction to french cuisine and dining etiquette 61words and expressions 67key concepts 69notes 69exercises 70case study french cuisine: foodies fight to protect the term ‘restaurant’ 73unit 4 lodging industry 75text a an overview of the hotel industry 75words and expressions 79key concepts 81notes 82exercises 83text b four better and cheaper alternatives to hotels 86words and expressions 91key concepts 93notes 93exercises 93case study how online review sites are affecting your hotel 97unit 5 transportation in tourism 100text a china, a high-speed railway kingdom 100words and expressions 104key concepts 106notes 106exercises 107text b some tips for self-driving tour in china 110words and expressions 115key concepts 117notes 118exercises 118case study acc attended “forum on patterns ＆ trends of china self-driving tourism” 121unit 6 development and protection of tourism resources 122text a a case study of tourism in the uk national parks 122words and expressions 126key concepts 127notes 128exercises 129text b sustainable tourism, responsible tourism and humane tourism 131words and expressions 136key concepts 137notes 138exercises 138case study problems with sustainable tourism in the third world 142unit 7 ecotourism 143text a ecotourism in india 143words and expressions 147key concepts 148notes 148exercises 149text b human impacts on antarctica and threats to the environment 152words and expressions 155key concepts 156notes 157exercises 158case study amazon’s biodiversity: clearing up doubts as to the benefits of ecotourism 161unit 8 tourism shopping 164text a top shopping areas in hong kong 164words and expressions 167key concepts 168notes 169exercises 172text b shopping habits of chinese people 175words and expressions 178key concepts 180notes 180exercises 182case study how to claim sales tax back when leaving the united states 185unit 9 entertainment in tourism 187text a entertainment tourism 187words and expressions 191key concepts 193notes 193exercises 195text b 198film tourism in new zealand 198words and expressions 202key concepts 204notes 204exercises 205case study agritainment (农家乐) booms south west china villages 208?unit 10 tourism marketing 210text a event manager—the best job in the world? 210words and expressions 214key concepts 216notes 216exercises 217text b new york city tourism: a model for success 220words and expressions 225key concepts 226notes 226exercises 228case study district boosts sports, culture 231unit 11 tourism human resources management 232text a hotel human resources’ five greatest challenges 232words and expressions 236key concepts 237notes 237exercises 238text b human resources planning for tourism in protected areas 242words and expressions 246key concepts 247notes 248exercises 248case study who would you trust? 252unit 12 legal issues in tourism 255text a legal advice for americans traveling abroad 255words and expressions 259key concepts 261notes 261exercises 263text b travel with credit cards 265words and expressions 269key concepts 271notes 271exercises 273case study travel assistance: how to prepare for an unexpected
封面
书名:旅游英语
作者:马亮
页数:288
定价:¥42.0
出版社:电子工业出版社
出版日期:2016-05-01
ISBN:9787121285875
PDF电子书大小:142MB 高清扫描完整版