讲好故事做好案例-案例开发方法.工具及应用指导
本书特色
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案例教学是必然趋势。因其不苛求理论的权威，不拘泥工具的完善，只注重现实难题能否被解决，于是案例教学被一流商学院用来培养商业领导者，被全球优秀企业用来提升管理效能。在工作实践中收集素材、开发案例，学会“讲好故事”是本书的初步要求。通过开发工具和教学模型将案例变成高品质课程则是进一步目标。本书将带领您跨越这两个阶梯，实现高品质学习的目的。 本书适合企业内训师、企业管理者及人力资源岗位人员进行企业案例开发、教学使用，也可供其他感兴趣读者阅读参考。
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内容简介
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关于企业案例教学的书籍很少，本书作者经过多年积累和打磨，创作了本书，告诉你如何开发企业案例，如何进行企业案例教学，助力企业成长。
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作者简介
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孙春岭，企业管理培训专家，美国”The Leadership Challenge?”课程认证讲师，致力于互联网、通信、银行、医疗、消费品、环保、矿产、建筑等多个行业和领域的龙头企业。不仅包括IBM、微软、摩托罗拉、诺基亚、宝洁、惠普等跨国公司，更是包括中国联通、中国移动、国家电网、中国邮政、263 网络通信、中国日报、中国银行、伊利集团等国内知名的上市公司及大型企业。多次被客户公司内部评为”金牌讲师”、”指定授课讲师”。
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目录
**章 案例教学——讲故事的力量···················································· 1
一、《西游记》是佛陀教育的案例················································ 2
二、三分钟了解“案例教学”···················································· 7
三、企业教学因“案例”而高效················································ 10
四、案例故事的价值是启发思考················································ 18
五、将案例转化为商业价值······················································ 24
第二章 企业案例开发··································································· 33
一、走近“企业案例”··························································· 34
二、案例开发流程································································· 40
三、案例撰写主流模式··························································· 59
四、案例首先是好故事··························································· 78
第三章 实施案例教学··································································· 99
一、案例教学方法论····························································· 100
二、“四疑四学”模式的场景应用············································· 107
第四章 让企业拥有“奔腾的心”··················································· 133
一、变革与创新的源动力······················································· 134
二、使企业文化保持“生动”·················································· 139
附录A 案例教学的理论基础························································· 152
附录B 学习中的知识转化机制······················································ 157
附录C 绩效主义毁了索尼···························································· 163
参考文献·················································································· 176
封面
书名:讲好故事做好案例-案例开发方法.工具及应用指导
作者:孙春岭
页数:175
定价:¥58.0
出版社:电子工业出版社
出版日期:2017-04-01
ISBN:9787121310706
PDF电子书大小:100MB 高清扫描完整版