数据.模型与决策-(英文版.第12版)
本书特色
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本书是一本英文影印版教材，原著是由美国决策科学学会前会长伯纳德?W.泰勒编写的一本经典著作。本书具有以下特色：?
1．对枯燥、复杂和技术化的数学问题用简明易懂的语言予以解释，兼顾严谨的数理逻辑。?
2．突出建模分析框架和基础逻辑的讲授和训练，在某种程度上实现了艺术与科学的有机融合。?
3．课后习题丰富，并配有网络题库，供自学者加强训练，及时检查对理论模型及其求解方法的掌握程度。?
第12版把修订重点放在企业和组织的*技术发展上，增加了商业分析（第1章）、项目风险（第8章）以及数据挖掘（第14章）等内容。?
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作者简介
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伯纳德?W．泰勒（Bernard W. Taylor Ⅲ） 美国弗吉尼亚理工大学商学院教授，长期担任商业信息技术系系主任。编著或合著的《数据、模型与决策》《运营管理》《管理科学》多次修订再版，多次获得学校与学院的优秀教学成果奖，曾担任美国决策科学学会会长。
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目录
Preface i1Management Science1The Management Science Approach to Problem Solving2Time Out: for Pioneers in Management Science5Management Science Application:Room Pricing with Management Science at Marriott6Management Science and Business Analytics7 Model Building: Break-Even Analysis8 Computer Solution12Management Science Modeling Techniques15Management Science Application: The Application of Management Science with Spreadsheets16Business Usage of Management Science Techniques18Management Science Application:Management Science in Health Care19Management Science Application:Allocating Seat Capacity on Indian Railways Using Linear Programming32Graphical Solutions of Linear Programming Models32Management Science Application:Renewable Energy Investment Decisions at GE Energy44A Minimization Model Example44Management Science Application:Determining Optimal Fertilizer Mixes at Soquimich (South America)48Irregular Types of Linear Programming Problems50Characteristics of Linear Programming Problems53Summary 54 ? Example Problem Solutions 54 ? Problems 58 ? Case Problems 603Linear Programming: Computer Solution and Sensitivity Analysis63Management Science Models in Decision Support Systems20Summary 21 ? Problems 22 ? Case Problems 242Linear Programming: Model Formulation and Graphical Solution27Model Formulation28A Maximization Model Example28Time Out: for George B. Dantzig29Computer Solution64Management Science Application:Scheduling Air Ambulance Service in Ontario (Canada)69Management Science Application:Improving Profitability at Norske Skog with Linear Programming70Sensitivity Analysis71Summary 82 ? Example Problem Solution 82 ? Problems 85 ? Case Problems 89iiiCONTENTS4Linear Programming: Modeling Examples92A Product Mix Exampl
封面
书名:数据.模型与决策-(英文版.第12版)
作者:伯纳德.W.泰勒
页数:596页
定价:¥79.0
出版社:中国人民大学出版社
出版日期:2019-06-01
ISBN:9787300269658
PDF电子书大小:147MB 高清扫描完整版